← Back to glossary Category: Comerț B2B Personalised B2B catalogue Quick answer: Assortment and product content displayed differently per customer, by contract, region or segment. Key takeawaysRestricted assortment — the customer sees only what they may orderHidden products — items unavailable to certain segmentsEnriched content (PIM) — sheets, attributes, images, documentsRecommendations — complementary products, up-sell What a personalised catalogue is A personalised catalogue shows each B2B customer only the products relevant to them: the contracted assortment, products allowed in their region, or the negotiated range — not the entire catalogue. Forms of personalisation Restricted assortment — the customer sees only what they may order Hidden products — items unavailable to certain segments Enriched content (PIM) — sheets, attributes, images, documents Recommendations — complementary products, up-sell Why it matters A personalised catalogue increases relevance and order speed, avoids erroneous orders on disallowed products, and supports commercial strategy (channels, regions, exclusivities). How Azuvio helps Azuvio combines product data (PIM) with per-customer commercial rules to deliver a personalised catalogue in the portal, with rich sheets and the correct assortment for each account. Frequently askedCan I hide products for certain customers?Yes. The assortment is configured per customer or segment, so each account sees only allowed products, with their contract prices.What role does PIM play here?PIM supplies the rich product content (attributes, images, documents) shown in the catalogue, ensuring consistent, complete sheets for each customer. Where Azuvio fitsPortal B2B AzuvioSoftware CRMSoftware OMS Related termsB2B Portal — An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.Contract pricing — Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.PIM (Product Information Management) — The source system for all product data — attributes, images, descriptions — distributed to every channel.PunchOut (cXML / OCI) — A mechanism where the buyer browses the supplier catalogue directly from their own procurement system. Last updated: 2026-07-06