How does a B2B portal differ from a normal online shop?

A B2B portal shows per-customer contract prices, works on account and credit (not card payment), includes internal approvals and personalised catalogues — all behind login.

Does the portal integrate with my ERP?

Yes. The Azuvio B2B portal syncs bidirectionally with the ERP for stock, prices, customers and orders, so an online order becomes an ERP document automatically.

Do customers see different prices?

Yes, each customer sees their negotiated price, volume discounts and any allocated promotions — not a single list price.

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Category: Comerț B2B

B2B Portal

Quick answer: An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.

Key takeaways

Removes orders placed by phone, e-mail and WhatsApp
Cuts manual re-keying errors in the ERP
Shows real-time stock availability and delivery dates
Frees the sales team from repetitive orders

What a B2B portal is

A B2B portal is an online ordering platform built for business customers, not end consumers. Unlike a B2C shop, it shows per-customer contract prices, negotiated discounts, credit limits and personalised catalogues.

What it solves

Removes orders placed by phone, e-mail and WhatsApp

Cuts manual re-keying errors in the ERP

Shows real-time stock availability and delivery dates

Frees the sales team from repetitive orders

Difference from classic e-commerce

A B2B portal starts authenticated: each customer sees only their assortment, prices and terms. Flows include internal approvals, account-based (not card) ordering and quick reorder from history.

How Azuvio helps

The Azuvio B2B portal syncs with your ERP and WMS for live stock and prices, turns orders straight into ERP documents, and gives your distributors a complete self-service experience.

Frequently asked

How does a B2B portal differ from a normal online shop?: A B2B portal shows per-customer contract prices, works on account and credit (not card payment), includes internal approvals and personalised catalogues — all behind login.
Does the portal integrate with my ERP?: Yes. The Azuvio B2B portal syncs bidirectionally with the ERP for stock, prices, customers and orders, so an online order becomes an ERP document automatically.
Do customers see different prices?: Yes, each customer sees their negotiated price, volume discounts and any allocated promotions — not a single list price.

Where Azuvio fits

Related terms

Self-service ordering — The model where the B2B customer places orders online themselves, without going through an agent or back office.
Contract pricing — Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
Live stock availability — Real-time display in the B2B portal of available stock and estimated delivery date per product.
PunchOut (cXML / OCI) — A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.

Last updated: 2026-07-06