← Back to glossary Category: Comerț B2B Contract pricing Quick answer: Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time. Key takeawaysFixed price per customer/SKU — negotiated by contractPercentage discount per category — e.g. -12% on the whole X rangeVolume tier (tiered) — lower price above certain quantitiesTemporary promotions — valid within a time window What contract pricing is Contract pricing (customer-specific pricing) is the negotiated rate for a customer or group, differing from list price. It can be fixed prices, percentage discounts or volume tiers. Rule types Fixed price per customer/SKU — negotiated by contract Percentage discount per category — e.g. -12% on the whole X range Volume tier (tiered) — lower price above certain quantities Temporary promotions — valid within a time window Why it matters In B2B, price is not uniform. If the portal can't show each customer's correct price, online ordering becomes impossible and you fall back to phone/e-mail. How Azuvio helps Azuvio pulls price grids from the ERP/CRM and applies them automatically in the portal and SFA, so each customer sees exactly their negotiated price, including volume discounts and promotions. Frequently askedHow are pricing rules prioritised?The system applies the most specific rule: a fixed per-customer/SKU price beats a category discount, which beats list price. Active promotions can temporarily override.Does it sync with the ERP?Yes. Price grids and discounts are pulled from the ERP/CRM, so the portal and agents always use the same source of truth. Where Azuvio fitsPortal B2B AzuvioSoftware CRMSoftware OMS Related termsB2B Portal — An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.Personalised B2B catalogue — Assortment and product content displayed differently per customer, by contract, region or segment.Credit limit & balance — Commercial exposure control: the portal checks the customer's credit limit and balance before accepting the order.Self-service ordering — The model where the B2B customer places orders online themselves, without going through an agent or back office. Last updated: 2026-07-06