← Back to glossary Category: Tehnologie · Acronym: PIM PIM (Product Information Management) Quick answer: The source system for all product data — attributes, images, descriptions — distributed to every channel. Key takeawaysWebsite with one description, marketplace with another, brochure with a thirdDesynced images between channels → customer complaintsMarketplaces rejecting listings for missing attributesSpec change → update in 6 places Definition PIM (Product Information Management) is the platform that centralizes all product data (technical attributes, images, multilingual descriptions, datasheets, certifications) and distributes them consistently to all sales channels: website, marketplace, B2B portal, printed catalogue, retailers via GDSN. The problem without PIM Website with one description, marketplace with another, brochure with a third Desynced images between channels → customer complaints Marketplaces rejecting listings for missing attributes Spec change → update in 6 places PIM in Azuvio Azuvio PIM includes an approval workflow (draft → review → publish), versioning, translations (RO/EN/HU/BG/EL), and a direct connector to OMS + marketplaces (push sync on every approved change). Frequently askedAre PIM and ERP the same?ERP has SKU + price + stock. PIM has every marketing/technical attribute + media + translations. They are complementary. Where Azuvio fitsMarketplace ConnectorSoftware OMS Related termsMarketplace Connector — Connector syncing products, stock, price, orders and delivery status between ERP/OMS and marketplaces (eMAG, Amazon).GTIN (Global Trade Item Number) — Global product identification code — base for EAN-13, UPC, marketplaces.OMS (Order Management System) — The system centralizing orders from every channel (EDI, online, phone, field agent) and orchestrating execution. Last updated: 2026-07-17