Is B2B e-commerce like a regular online store?

No. It has per-customer prices, credit payment, reorder from history, approvals and ERP integration — flows specific to the B2B relationship, not shelf selling.

Does it replace my sales reps?

No, it relieves them. Routine orders move to self-service, and reps focus on advisory and account development.

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Category: Comerț B2B

B2B E-commerce

Quick answer: Electronic commerce between companies: business customers ordering online, with contract prices, credit and B2B-specific flows.

Key takeaways

Contract prices, not shelf prices
Credit payment, not just card
Fast reorder from history
Integration with the buyer's systems (punchout)

What B2B e-commerce is

B2B e-commerce is online selling between companies, different from B2C in: prices and catalogues personalised per customer, payment terms and credit, repeat orders and large volumes, internal approvals and integration with the buyer's ERP.

Why it matters to the board

B2B customers expect an ordering experience as simple as B2C. A digital B2B channel reduces cost-to-serve (call centre), increases order frequency and builds loyalty.

Differences from B2C

Contract prices, not shelf prices

Credit payment, not just card

Fast reorder from history

Integration with the buyer's systems (punchout)

How Azuvio helps

Azuvio offers a B2B portal with contract prices, real stock, reorder from history and ERP integration, moving orders from the call centre to self-service, without replacing the existing accounting.

Frequently asked

Is B2B e-commerce like a regular online store?: No. It has per-customer prices, credit payment, reorder from history, approvals and ERP integration — flows specific to the B2B relationship, not shelf selling.
Does it replace my sales reps?: No, it relieves them. Routine orders move to self-service, and reps focus on advisory and account development.

Where Azuvio fits

Related terms

B2B Portal — An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
Self-service ordering — The model where the B2B customer places orders online themselves, without going through an agent or back office.
Personalised B2B catalogue — Assortment and product content displayed differently per customer, by contract, region or segment.
PunchOut (cXML / OCI) — A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.

Last updated: 2026-07-06