B2B Portal for auto parts importers — workshops find the part by VIN or cross-ref in 5 seconds
Self-service B2B software for automotive aftermarket parts importers and distributors: catalog with VIN search, OE code, cross-reference, search by car year/model. Live multi-warehouse stock, same-day express delivery for partner workshops, structured-reason returns, integration with TecDoc, TecAlliance, Autodoc API.
Why "code search" is no longer enough for auto parts
A mechanic searching for a part wants to find it in 5 seconds, not call 3 distributors. They have: the car VIN (decodable into brand/model/year/engine), sometimes the original OE code (1K0407151AA), sometimes the code on the old part (cross-reference to aftermarket brands: Bosch, Brembo, Sachs, ZF). They want to know: is the part in stock? at what price? deliverable today or tomorrow?
A classic catalog (downloadable Excel or text-search site) doesn't solve the real scenario: doesn't decode VIN, doesn't do smart cross-reference, doesn't show real multi-warehouse stock, doesn't compute per-workshop delivery SLA. And the mechanic closes the tab after 30 seconds and calls the competition.
The Azuvio B2B portal for auto parts is built for the workshop's real workflow: integrated VIN decoder (TecDoc/TecAlliance), instant cross-reference search, live multi-warehouse stock (yours + logistics partners), per-postcode delivery SLA, structured-reason returns (wrong fit / defective / mis-bought), workshop management system integration (Autoboss, Easywash, Reciclare Auto). Plus mobile app optimized for the mechanic — with barcode scanning on the old part to find equivalent.
What the B2B portal does for an auto parts importer
Features that matter when selling to 200-2000 active workshops.
- VIN decoder + auto catalog — Mechanic enters VIN, portal decodes brand/model/year/engine (TecDoc/TecAlliance), filters catalog to exactly the compatible parts. Search-time reduction from 5-10 min to 30 sec. Zero "doesn't fit" errors.
- Instant cross-reference — OE code → all aftermarket equivalents (Bosch, Brembo, Sachs, ZF, Mahle, Lemförder, Febi, etc.) with comparative pricing. Plus cross between aftermarket brands. Mechanic picks preferred / best-price brand.
- Live multi-warehouse stock — Stock visibility per own warehouse + logistics partners. Indicator: here now / here tomorrow / here in 3 days. Per-workshop-postcode delivery SLA (auto-computed: distance + chosen courier).
- Same-day express delivery — For high-volume partner workshops: orders confirmed by 11:00 → delivered by 17:00 same day (in major cities). Own courier service or Sameday/FAN/Cargus. Mechanic no longer loses the car in workshop overnight.
- Fuzzy-matching search — Tolerates typos (1K0407151AA vs 1K0 407 151 AA vs 1K0407151 AA), search by RO/EN/DE description, smart autocomplete. Plus visual search: upload part photo, AI suggests matches (beta).
- Structured-reason returns — Mechanic requests return directly in portal: reason (wrong fit / defective / doesn't fit / mis-bought), optional photo, RMA auto-generated, return tracking on first courier pickup. Cycle time reduction from 7 days to 24h.
- Workshop management system integration — Native connectors for common workshop systems: Autoboss, Easywash, Reciclare Auto, plus REST API for any other. Portal order automatically appears in service sheet. Eliminates double data entry.
- Mobile app with barcode scanner — Native Android + iOS. Key feature: barcode scan on old part (when mechanic doesn't know what it is) → portal identifies part and suggests in-stock equivalent. Plus offline mode for workshops in poor-signal areas.
Classic catalog / phone vs Azuvio B2B Portal
1 auto parts importer, 850 active workshops, ~1,200 orders/day.
| Aspect | Classic catalog + phone | Azuvio B2B Portal |
|---|
| Part search | Simple text search / call center | VIN decoder + cross-ref + fuzzy search |
| Part identification time | 5-10 minutes | 30-60 seconds |
| Real-time stock | Nightly PDF list / call to warehouse | Live multi-warehouse with per-workshop SLA |
| Delivery SLA | Vague promise | Computed per postcode + courier |
| Same-day delivery | Only with urgent phone call | Standard with 11:00 cutoff |
| Returns | Email with photo + 5 days RMA wait | Self-service portal, RMA in 5 min, auto tracking |
| Order errors (wrong part) | 12-18% (wrong code / wrong cross-ref) | 2-4% (VIN-validated) |
| Visit → order conversion | 8-12% (mechanic closes tab) | 25-35% (finds quickly) |
| Call center cost | 3-6 FTE for 800 workshops | 1 FTE (technical escalations) |
| Night/weekend volume | ~0% (call center closed) | 15-25% of volume |
B2B portal implementation for auto parts — 8 weeks
Implementation with focus on VIN decoder + TecDoc integration.
- Week 1-2 — TecDoc / TecAlliance integration — TecDoc subscription (or alternative: Autodoc API, MAM Autocat, partsouq), vehicle data catalog import (brands, models, years, engines, original BOM), mapping to your SKUs. Output: complete structured auto catalog.
- Week 3 — ERP & WMS integration — ERP connection for customers, prices, orders, invoices. Multi-warehouse WMS connection (yours + logistics partners) for real-time stock. Per-postcode × courier SLA configuration.
- Week 4 — Portal branding + mobile app — Portal customization with your identity. Mobile app build (Android + iOS) with integrated barcode scanner and offline mode. Store publishing with your developer account.
- Week 5 — Cross-reference configuration — Cross-reference table import (OE ↔ aftermarket) — from TecDoc, your own database, or both overlaid. Brand prioritization rules (suggest Bosch before unbranded at price parity).
- Week 6 — Returns workflow & SLA — Configure structured return reasons, approval workflow (auto / technician validation), customer communication templates. SLAs: RMA response (max 2h), return tracking (max 24h), credit/refund (max 5 days).
- Week 7 — Onboarding 30 pilot workshops — Select 30 representative workshops (mixed: independent + chain), create accounts, live training (45 min/workshop) + tutorial video, dedicated WhatsApp support for 2 weeks.
- Week 8 — Tuning & extended rollout — Tuning based on pilot feedback (search UX, app speed, brand prioritization). Rollout on rest of base with incentives: 0 delivery cost first month, portal-order discount, same-day delivery priority.
Real problems at auto parts importers — and portal solution
- Problem: Mechanic calls 3 distributors for a rare part — the fastest responder wins, not necessarily the best price. Azuvio B2B Portal solution: Self-service search in portal/app. Mechanic finds it alone in 30 sec, orders from the first tab opened.
- Problem: Call center has 5-7 full-time people. Cost 30,000-50,000 RON/month. Still loses calls in peak season. Azuvio B2B Portal solution: 70-80% volume migrated to portal. Call center reduced to 1-2 people for complex technical escalations.
- Problem: 12-18% of orders with wrong part (wrong code on phone, wrong cross-ref, VIN incompatible). Returns cost 80-200 RON/incident. Azuvio B2B Portal solution: VIN-validated search. Errors below 4%. Structured-reason returns, cycle time -70%.
- Problem: Mechanic closes workshop at 17:00. Your catalog is only available during business hours. Orders lost to 24/7-portal competition. Azuvio B2B Portal solution: 24/7 portal. Mechanic searches at night, places order in the morning when workshop opens.
- Problem: Small workshops without digital systems double-enter data (order in portal + service sheet on paper/Excel). Azuvio B2B Portal solution: Native integrations with common workshop management systems + REST API for any other. Order automatically appears in service sheet.
- Problem: Stock available in Cluj warehouse, but customer in Constanța — unclear SLA promise, mechanic prefers closer competition. Azuvio B2B Portal solution: SLA computed per postcode × courier × cutoff hour. Sees exactly "here tomorrow at 14:00" before ordering.
Built for importers with 100+ active workshops
Representative scenarios — exact numbers depend on catalog mix, region and TecDoc subscription quality.
- Eastern European auto parts importer — 850 workshops — Portal adoption: 76% portal/app orders at 4 months. Call center reduced from 6 to 1.5 FTE (reallocated to technical). Visit → order conversion: from 11% to 28%.
- Premium auto parts distributor (Germany OE) — 320 Romania workshops — Night/weekend volume: 22% of total at 6 months. Same-day delivery orders: 38% of volume in major cities (Bucharest, Cluj, Timișoara, Iași). Partner workshop NPS: +34 points vs pre-portal.
- Tuning/motorsport parts importer — 180 specialized workshops — Visual search (old part photo): 12% of orders initiated this way at 6 months. Part-purchase errors (returned as "doesn't fit"): from 19% to 3.5%.
Technical & commercial details
TecDoc / TecAlliance integration
TecDoc subscription (separate) or use your existing subscription. Complete vehicle data import: brands (2,500+), models (50,000+), engines (200,000+), original per-vehicle BOM (10M+ entries). Incremental nightly sync for updates (new models, corrections). Alternative: Autodoc API, MAM Autocat, partsouq integration for certain segments.
Cross-reference engine
Multi-source cross-reference database: TecDoc (official), own data (historical supplier input), aftermarket OEM data (Bosch, ZF, Mahle, etc.). Prioritization algorithm: confidence score per OE-aftermarket pair, VIN compatibility lookup validation, configurable brand prioritization (suggest Bosch before unbranded at price parity).
Multi-warehouse stock & SLA engine
Connection to multiple WMSs (yours + logistics partners) with push-event-based pull. Real-time SLA computation: distance (warehouse → workshop postcode) × courier (Sameday/FAN/Cargus/own) × cutoff hour (11:00/13:00/16:00) → exact ETA. Support for same-day, next-day, standard delivery.
Mobile app & scanner
Native iOS + Android with key features: VIN scanner (OCR on registration document), barcode scanner on old part (linear or Data Matrix), photo upload for visual search (AI matching beta), offline mode for cached catalog + draft orders sync on reconnect. Optimized for glove usage (large-button UI).
Returns & RMA workflow
Structured reasons: wrong fit / factory-defective / doesn't fit / mis-bought / wrong delivery. Per-reason workflow: defective → technician validates → credit return; mis-bought → restocking fee; doesn't fit → escalate TecDoc data quality. Return tracking auto-generated on first scheduled courier pickup.
Pricing & commercial terms
Support: per-tier price lists (Bronze/Silver/Gold), per-large-workshop net contracted price, cumulative quarterly volume discount, target-achievement rebate, payment terms (net 14/30/60 or cash on delivery), credit limit with ERP financial integration.
Workshop management system integrations
Native connectors: Autoboss, Easywash, Reciclare Auto, AutoCRM. REST API for any other (auto DMS). Portal order syncs with service sheet: allocated parts, delivery status, generated invoice. Eliminates double data entry.
API & integrations
Documented REST API for: catalog (including cross-ref lookup), stock, orders, returns. Event webhooks. Common ERP integration (Charisma, SAP, Senior, WinMentor) + REST API for custom ERP.
FAQ
- Do we need a separate TecDoc subscription?
- Yes, TecDoc/TecAlliance is licensed (~1,500-3,000 EUR/month for medium distributor). Or we use your existing subscription. Alternatives for certain segments: Autodoc API, MAM Autocat, partsouq — discussed during onboarding.
- Does it work for non-TecDoc parts (tuning, motorsport, retro)?
- Yes, for your custom products we can import catalog from existing Excel/CSV/database with VIN/model mapping. Configurable custom cross-reference. Search works without VIN too (by description, by photo with AI matching).
- How fast is the VIN decoder?
- Under 1 second for VINs known in TecDoc. For rare VINs (Asia, US import), sometimes 2-3 seconds + fallback to manual brand/model/year search.
- Does it integrate with our workshop management system?
- Yes, native connectors for Autoboss, Easywash, Reciclare Auto, AutoCRM. Plus REST API for any other. We discuss your specific system during onboarding.
- Does same-day delivery work in small cities?
- Standard in major cities (Bucharest, Cluj, Timișoara, Iași, Constanța, Brașov). In smaller cities, same-day depends on local logistics partner (sometimes works with Sameday Easybox). SLA calculator shows exactly what's possible per postcode.
- How long is implementation?
- 8 weeks standard for a 30-workshop pilot. Full rollout 3-4 months on complete base.
- How much does it cost?
- SaaS per internal user + activity (active portal workshops + processed orders). Plus separately: TecDoc subscription, app store fees (optional). For importer with 500-1500 workshops, ROI comes from: 60-70% call center reduction + 2x conversion increase + 75% order error reduction. See /pricing.
- How do we manage workshops that don't want the portal?
- Hybrid transition 3-6 months: portal + phone in parallel. Portal incentives: first month 0 delivery cost, portal-order discount, same-day priority, free app. At 6 months, ~85% voluntary adoption.
- Does it support workshop chains (multi-location)?
- Yes. Central account with sub-accounts per location. HQ sees consolidated (total orders, cumulative rebate), locations order individually. Optional approval rules: per-subaccount limit, escalation to HQ over threshold.
The Azuvio stack for auto parts importers
B2B Portal + OMS + multi-warehouse WMS + CRM — in one platform.
Want workshops to find the part in 30 seconds?
2-minute B2B portal demo for auto parts. See VIN decoder, cross-reference, live multi-warehouse stock, mobile app with scanner.