B2B Portal Software — Self-Service for Direct Customers
B2B Software Portal • part of Azuvio
B2B Portal — self-service for your direct customers (distributors, resellers, key accounts)
A web portal where your B2B customers log in, view the catalog with their contracted pricing and live stock, place orders 24/7, download invoices and account statements, track delivery status and initiate returns — without having to call the office. All synchronized with OMS and ERP.
See a B2B portal demo in 2 minutes
Calculate order entry ROI
- 24/7 self-service — customers order without phone calls or emails
- Contracted prices per customer, multi-user with buyer/approver roles
- Native sync with Azuvio OMS, SAP, Charisma, Senior, WinMentor
Your B2B customers no longer call the office to find out stock and price
Order entry operators lose hours daily typing orders received via phone, WhatsApp, and email in PDF. B2B customers (distributors, resellers, direct retailers, industrial key accounts) wait for confirmation for hours, call twice for the same status, retype orders when they make a code error. The Azuvio B2B Portal eliminates all this: the customer logs in with their own account, sees their filtered catalog and contracted price, places the order in seconds, checks live stock, downloads the invoice, tracks the AWB — all synchronized in OMS and ERP without human intervention.
B2B Portal workflow diagram: direct customer (browser) → B2B Portal (catalog + order + invoice + status) → OMS/ERP sync (order intake, stock allocation, invoicing, AWB)
B2B Customer
Browser · Mobile web · Multi-user
Azuvio B2B Portal
Catalog · Order · Invoices · Status · Returns
OMS / ERP
Order · Stock · Invoicing
Customer Success
Adoption · Tickets · Reorder
Evidence & experience
Built with real distributors and manufacturers, since 2014
Live EDI with major retailers since 2014. The B2B Portal emerged in response to demand from direct customers. Below — representative scenarios based on typical Azuvio implementations.
Built by Azuvio
- 12+ years of distribution & B2B experience — EDIconnect has been running since 2014
- 200+ active companies, many with B2B portals for 50–2000 customer accounts
- R&D + support team in Romania, communication in your language
- Public API documentation (Postman), changelog & roadmap in every instance
Representative scenarios
The figures below are aggregated from typical Azuvio implementations (distributors with reseller networks, manufacturers with key accounts, industrial importers). They do not represent a single customer; they illustrate the levels we see after 3–6 months from go-live.
Distributor with 600 active resellers
8 order entry operators typing orders from email, fax, and WhatsApp. Errors, frequent returns, customers waited 4-8 hours for confirmation.
85% of orders are self-service through the portal. Remaining operators manage only exceptions and new accounts. Automated confirmation in <2 min.
Self-service orders
85%
Order entry
−6 FTE
Order confirmation
<2 min
FMCG manufacturer with 80 key accounts
Key account managers spent 40% of their time answering questions about stock, price, delivery status, invoice copies.
Customers access everything in the portal. KAMs focus on upsell and negotiation. Increased reordering from stock alerts.
KAM time on sales
+34%
Reorder frequency
+22%
Stock/price tickets
−70%
Industrial importer with 1,200 resellers
25,000 SKU catalog, negotiated prices per reseller level, orders with many items. Email with attached Excel and PDFs.
Portal with catalog filtered by level, correct price applied automatically, quick-order CSV, reseller ERP integration via OCI/punch-out.
Average B2B order
12 min
AOV (cross-sell)
+18%
Adoption in 4 months
92%
What makes the Azuvio B2B Portal different
6 capabilities you get from day one
Customer-filtered catalog + contracted price
Each customer sees ONLY what is listed for them and their negotiated price. Tiered discounts, promotional packages, restrictions (blacklist, credit limit) applied automatically. Zero confusion.
Live stock & ATP per location
Real-time stock from ERP, with Available-to-Promise — the customer sees what they can receive today, what next week, what is backordered. No false promises.
Order in 60 sec — quick order, CSV, reorder
Quick-order from history (customer repeats 70% of orders), CSV upload, barcode scanning on mobile, one-click reorder. For large orders — quick list with codes and quantities.
Multi-user with buyer / approver roles
Multiple accounts per customer with hierarchy: buyer places, approver validates over a threshold, finance sees invoices. Configurable workflow per large customer.
Account dashboard — invoices, statements, AWB, returns
The customer downloads invoices themselves (PDF + e-Invoice XML), views account statement, tracks the AWB, initiates a return with reason and photo. Fewer support tickets.
OCI / punch-out & B2B API
Integration with the customer's ERP (SAP, Oracle) via OCI / punch-out — the customer orders directly from their eProcurement system. Or REST API for custom integration.
Standalone or Smart Layer — you choose
Portal alone or as part of the Azuvio suite (OMS + WMS + EDI + SFA)
Standalone
If you ONLY want to digitalize the direct channel with B2B customers and keep your current ERP: the portal sends orders directly to the ERP (SAP, Charisma, Senior, WinMentor, SmartBill etc.) via REST connector. The rest remains the same.
Companies with a functional ERP that only want B2B self-service
Smart Layer (with Azuvio OMS)
Combined with Azuvio OMS it becomes a complete system: portal orders enter the same pipeline as those from EDI, field agents (SFA), marketplace, eCom — they are validated, allocated stock (ATP), routed to WMS and invoiced automatically. End-to-end visibility.
Distributors and manufacturers who sell omnichannel
Native connectors to your ERP and systems
You don't have to change anything. The portal connects to what you have.
Azuvio OMS
Native integration — orders enter the pipeline directly
SAP Business One / S/4HANA
REST API two-way: customers, prices, stocks, orders, invoices
Charisma / Senior / WinMentor
Native connectors for Romanian ERPs
NetSuite / Dynamics 365
Sync via standard REST API
SmartBill / Saga / External Accounting
Sends orders/invoices for accounting
OCI / punch-out
Integration with SAP Ariba, Coupa, Oracle Procurement Cloud
ANAF e-Factura
Invoice automatically generated and downloadable in XML from the portal
Couriers (Sameday, FAN, Cargus, DPD, GLS)
Live AWB and tracking directly in the customer account
Azuvio B2B Portal vs alternatives
Honestly: each has a different scope
- Capability
- Azuvio B2B Portal
- Magento B2B / Shopify Plus
- Email + Excel + phone
Catalog with contracted price per customer
Native
Custom dev
Manual
Live stock & ATP from ERP
Native
Custom dev
Phone
Multi-user with buyer/approver roles
Native
Yes (Enterprise)
No
Account dashboard (invoices, statement, AWB)
Native
Custom dev
Email
Local ERP integration (Charisma, Senior, WinMentor)
Native
No
No
OCI / punch-out (eProcurement)
Yes
Limited
No
Native integration with OMS / WMS / EDI / SFA
Native (Azuvio)
Custom dev
No
Setup
3–6 weeks
4–9 months
0 days (but losses)
Cost
€12 / user / month
€1,500–€8,000 / month
€0 (but lost FTEs)
Local RO support
Yes, in Romanian
Limited
—
For mid-market distributors and manufacturers in Romania, the Azuvio B2B Portal covers 90% of what Magento B2B or Shopify Plus B2B does, at 5% of the cost and a fraction of the implementation time — without needing to change your ERP.
Who benefits the most
Distributors with a reseller network
100–2000 active resellers who order weekly. Large catalog, tiered pricing, 1–3 day delivery. The portal frees operators from repetitive order entry.
Manufacturers with B2B key accounts
Brand owners with 30–300 large accounts (retailers, HoReCa chains, integrators). Self-service for recurring orders, KAMs focus on upsell and negotiation.
Industrial importers with technical resellers
Complex 5,000–50,000 SKU catalog, negotiated prices per level, orders with many items. Quick-order CSV and OCI solve large orders without email-ping-pong.
8 capabilities that matter to the B2B customer
Everything a B2B buyer needs to order without calling.
Quick order from history
The customer repeats 70% of orders. One click and you have the recurring order; just adjust quantities.
Upload CSV / Excel template
For large orders — the customer uploads a file with codes + quantities. Automatic validation, alert for unknown codes, preview before confirming.
Smart search + filters
Search by code, name, synonym, EAN. Filters by category, brand, available stock, price. For catalogs of 10,000+ SKUs.
Favorite lists & templates
The customer saves lists of frequent products ("monthly order for Cluj store"). Reuse in seconds. Per user, per location.
Credit check & live balance
Current balance, credit limit, unpaid invoices, blocking alert. Before the operator types — the customer sees for themselves.
AWB tracking & status alerts
The AWB automatically appears in the customer's account. Push/email notification when the package is dispatched, in transit, delivered.
Self-service returns
Customer opens a return with a reason from the menu, attaches photos, generates a return label. Configurable approval workflow.
Multi-location & multi-user
One company account with N delivery locations + N users (buyer, approver, finance). Granular permissions, full audit trail.
B2B Portal vs B2C eCommerce vs EDI — what does each do?
Three complementary channels. Combined, they form a complete commercial layer for distribution and production.
- Capability
- B2B Portal (Azuvio)
- B2C eCommerce
- EDI
Catalog with contracted price per customer
Yes — native
No (single price)
Limited (catalog mapping)
24/7 self-service without an operator
Yes
Yes
Yes
Multi-user with buyer/approver roles
Yes
No
No
Buyer ERP integration (OCI/punch-out)
Yes
No
Yes (but for large retailers)
Credit limit & live balance
Yes
No
No (asynchronous)
Account dashboard (invoices, statement)
Yes
Limited
No
Self-service buyer onboarding
Yes (with optional KYC)
Yes
No (technical project)
Cost per buyer
€0 — included
€0
€200-€800 setup/buyer
The simple rule: B2C eCommerce serves single buyers, EDI connects with large retailers via structured message exchange, B2B Portal serves direct B2B customers (distributors, resellers, key accounts) with their own account and contracted price. All three can coexist in the same OMS backend.
Frequently Asked Questions about the B2B Portal
What is a B2B portal?
A B2B portal is a authenticated website where your direct customers (other businesses — distributors, resellers, key accounts) log in with their own account, view the catalog with their contracted price, place orders, download invoices, and track delivery status — without calling the office. It replaces emails, PDFs, and phone calls with 24/7 self-service.
What is the difference between a B2B portal and an online store (B2C eCommerce)?
B2C eCommerce has a public catalog, a single price, anyone buys with a card. B2B Portal has a private catalog (login required), contracted price per customer, payment by invoice with credit terms, multi-user with roles, buyer ERP integration, account dashboard with balance and invoices. They are different systems, although the web technology is similar.
How long does implementation take?
Standalone (portal only + connector to your ERP): 3–6 weeks including catalog configuration and onboarding of the first 20-50 customers. With Azuvio OMS (full suite): 6–10 weeks. Assisted onboarding for 60 days included for all plans.
Does it integrate with our ERP?
Yes. We have native connectors for SAP Business One, S/4HANA, Charisma, Senior, WinMentor, SmartBill, NetSuite, Dynamics 365, plus a documented REST API (Postman) for any custom ERP. Data exchange: customers, prices per customer, stocks, orders, invoices, AWB.
How much does it cost?
From €12/user/month (Startup), €15 Essential, €20 Pro, €28+ Enterprise. Users are YOUR operators (admin, customer success); your B2B CUSTOMERS access the portal FOR FREE — you don't pay per buyer. In comparison, Magento B2B Commerce starts from ~€22,000/year, Shopify Plus B2B ~€18,000/year.
How many B2B customers can use the portal simultaneously?
Virtually unlimited — the architecture is multi-tenant on a Kubernetes cluster. The largest active implementation: ~2,000 active buyer accounts on a single portal, with peak traffic on the first day of the month (when many resellers place their monthly order).
Can I have an approval workflow for large orders?
Yes. Configurable per customer: thresholds (e.g., orders >€10,000 go through an approver), roles (buyer places, approver validates, finance sees invoices), automated notifications. Full audit trail on every action.
Do you support OCI / punch-out for customers with SAP Ariba or Coupa?
Yes. We implement OCI 5.0 / cXML punch-out with the majors (SAP Ariba, Coupa, Oracle Procurement Cloud, Jaggaer). The client places directly from their eProcurement system — the cart is transferred to the supplier portal, the order returns as a PO in their system.
Can customers download the invoice and e-Invoice XML themselves?
Yes. "Invoices" tab in each customer's account: PDF + e-Invoice XML, filter by period, status (paid/outstanding), bulk download. Fewer "send me the March invoice" tickets.
Does it work on mobile?
Yes — the portal is responsive (mobile web). For quick reordering from the store, the customer accesses it from their phone's browser. For complex workflows (CSV upload, multi-location) we recommend desktop.
Is there an on-premise version?
Default SaaS on AWS (recommended — uptime, backup, scaling). For enterprise customers who explicitly request it, we offer on-premise deployment on Kubernetes in their own infrastructure.
How the Azuvio B2B Portal works — 6 end-to-end steps
From the moment your customer receives the invitation until delivery and invoice.
Invitation & self-service onboarding
You send an email invitation; the customer sets their password, sees the catalog with their price, receives a 3-screen tutorial. Onboarding under 5 minutes for the main user.
Login & filtered catalog
The customer authenticates (email/password, optional Google SSO, 2FA for large accounts). They see ONLY what is listed for them, their contracted price, live stock, ATP per location.
Place order in seconds
Quick-order from history, CSV upload, barcode scanning on mobile, or catalog search. Automated credit check, balance, framework contract validation before confirmation.
Approval workflow (optional)
If the value exceeds the threshold set per customer, the order enters the approver's queue. Push/email notification. Approver approves/rejects with justification from the portal.
OMS/ERP sync & confirmation
The order goes to Azuvio OMS or directly to your ERP. The pipeline handles: stock allocation (ATP), warehouse routing, AWB, invoicing. The customer receives automatic confirmation in <2 min.
Tracking, delivery, invoice, return
Live AWB in account, push notifications on status, download PDF + e-Invoice XML from "Invoices" tab. Self-service return with reason + photo. Reordering from history.
When you need a B2B Portal — and when NOT
One step ahead of marketing. The B2B Portal solves a concrete problem, not all problems.
You need a B2B Portal if...
- You have 50+ direct B2B customers who order recurrently (monthly/weekly)
- Your order entry operators type orders from email, WhatsApp, phone
- B2B customers often call to ask about stock, price, delivery status, invoice
- You have contracted prices per customer (not a public single price)
- You want to eliminate ERP order transcription errors
- Sales are growing but you don't want to hire 3-5 more order entry operators
You do NOT need a B2B Portal if...
- You ONLY sell B2C (final consumers) — then you need eCommerce, not a B2B portal
- You have fewer than 20 B2B customers and each is managed 1-on-1 by a KAM (low portal ROI)
- You ONLY sell through large retailers who impose EDI — then you need EDIconnect, not a portal
- You ONLY sell through field agents (HoReCa, traditional trade) — then you need SFA
- You are looking for a production planning or warehouse management solution — the portal is not that
B2B Portal Glossary — terms you will hear
B2B Commerce vocabulary explained for everyone.
B2B Portal (B2B eCommerce)
Website with login for direct business customers; private catalog, contracted price, payment by invoice with credit terms, multi-user.
Self-service portal
Broad term for any portal where the customer solves their own needs (order, invoice, status) without involving an operator.
OCI (Open Catalog Interface)
SAP standard for integrating external catalogs into SAP SRM / Ariba. The buyer orders from their eProcurement system, the cart is transferred to the supplier.
Punch-out
Pattern where the buyer 'exits' their eProcurement system, temporarily enters the supplier's portal to build the basket, then returns with the finalized PO.
cXML / SAP Ariba cXML
XML protocol used for punch-out and transmitting POs between eProcurement systems and supplier portals.
ATP (Available-to-Promise)
Real-time available stock that can be firmly promised to the customer, taking into account existing reservations and future allocations.
PO (Purchase Order)
Firm purchase order issued by the buyer, with delivery term, price, commercial conditions. In the portal — the order becomes a PO upon confirmation.
Quote (RFQ)
Request for Quote — a request for an offer that the customer launches from the portal when the listed price does not cover their case (large quantities, special configurations).
Credit limit / Customer balance
The accepted financial exposure threshold per customer; the portal automatically blocks new orders when the balance exceeds the limit.
Multi-user (buyer / approver / finance)
Multiple accounts per buyer with roles: buyer places, approver validates over a threshold, finance sees invoices and statement.
Audit trail
Complete log of actions in the portal (who, what, when, on what IP) — necessary for ISO 27001 compliance, enterprise contracts, disputes.
AOV (Average Order Value)
The average value per order. B2B portals increase AOV through automatic cross-sell, bundles, recommendations based on history.
Reorder velocity
The frequency with which a B2B account reorders the same items. Key KPI for distributors — the portal increases it by 20-30%.
Adoption rate
Percentage of active customers who use the portal monthly. Realistic target after 6 months: 70-90% of customers above the threshold.
Continue exploring
Relevant pages from the Azuvio ecosystem
Azuvio OMS
Order Management — multi-channel order capture, stock allocation, routing, invoicing.
Azuvio CRM
Customer Relationship Management — sales pipeline, contacts, opportunities, key accounts.
Azuvio SFA
Sales Force Automation — field agents who visit customers (HoReCa, traditional trade).
Azuvio EDI
Connection with major retailers (Carrefour, Lidl, Kaufland, Auchan) — another complementary channel.
Order entry calculator
Calculate the true cost of manual order entry.
ERP & system integrations
Complete list of native connectors.