← Back to glossary Category: Logistică Returns Rate Quick answer: The percentage of orders or products returned out of those delivered, an indicator of experience and operations health. Key takeawaysMismatched product descriptions/photosHigh COD refusal ratePicking errors (wrong product) What returns rate is Returns rate measures how many orders or units come back, as a percentage of those delivered. It includes returns from delivery refusal (COD), legal withdrawal or defective products. Why it matters to the board Returns cost double (round-trip transport + reprocessing) and lock stock. A high return rate signals problems in product description, quality or delivery process. Common causes Mismatched product descriptions/photos High COD refusal rate Picking errors (wrong product) How Azuvio helps Azuvio tracks returns rate per SKU, channel and reason, manages the reverse-logistics flow (RMA, inspection, restock) and surfaces systemic causes. Frequently askedWhat return rate is normal?It varies widely by category (fashion far higher than FMCG). What matters is the trend and per-SKU/channel comparison, not an absolute figure.How do I reduce returns?Through accurate descriptions, fewer picking errors and fewer COD refusals. Reason analysis shows where to act. Where Azuvio fitsSoftware OMSSoftware WMSConectori ERP Related termsReturns / Reverse logistics — Managing the reverse goods flow — from customer back to warehouse — including inspection, restocking and refund.Reverse Logistics — The reverse flow of goods: returns, RMA, refurbishment, restock or disposal — from customer back into the chain.Perfect order rate — The percentage of orders delivered with no errors — on time, in full, undamaged and with correct documentation.Cash on Delivery (COD) — A payment method where the customer pays the courier at delivery, and the money is remitted to the merchant. Last updated: 2026-07-06