← Back to glossary Category: Operațional Stockout Quick answer: A situation where a requested product is not available in stock, causing lost sales and dissatisfied customers. Key takeawaysReorder point or safety stock set wrongPhysical stock out of sync with the systemUnderestimated lead time What a stockout is Stockout occurs when demand for a SKU cannot be met from available stock. The result: cancelled order, lost sale, backorder or a customer moving to a competitor. Why it matters to the board Stockouts hit revenue (lost sale) and loyalty (unhappy customer) at once. On marketplaces, a high out-of-stock cancellation rate can lead to account suspension. Common causes Reorder point or safety stock set wrong Physical stock out of sync with the system Underestimated lead time How Azuvio helps Azuvio keeps available stock (ATP) synced in real time across all channels and triggers replenishment at the reorder point, reducing stockouts and marketplace cancellations. Frequently askedHow do I cut stockouts without overstocking?Through reorder point and safety stock calibrated on real demand and lead time, plus available stock synced across channels — exactly what Azuvio orchestrates.What is a phantom stockout?When the system shows stock but the product isn't physically findable (misplaced, damaged). Regular cycle counting prevents it. Where Azuvio fitsSoftware OMSSoftware WMSConectori ERP Related termsSafety stock — Extra buffer inventory held to prevent stockouts caused by demand or supply variability.Reorder Point (ROP) — The stock level at which a new order must be placed to avoid a stockout before goods arrive.Fill rate — The percentage of customer demand fulfilled fully from stock at first delivery, without backorder — a key service-level metric.Backorder — Order accepted but not deliverable from current stock — fulfilled at a known future date. Last updated: 2026-07-06