← Back to glossary Category: Comerț B2B Sell-through rate Quick answer: The share of received stock sold in a period: units sold / units received × 100. Key takeawaysBelow 40% — overstock risk, plan promotions or stop replenishing40-80% — healthy, watch the trendAbove 90% at full price — unmet demand, increase replenishment What sell-through rate is Sell-through rate measures how fast stock converts into sales: units sold in a period / units received (or available) × 100. An 80% monthly sell-through means 80% of available goods sold. Why it matters to the board Sell-through separates products that 'work' from those tying up shelf capital. Low sell-through signals dead stock and future markdowns; too-high sell-through at full price signals missed stockouts — sales lost for lack of stock. How it's used Below 40% — overstock risk, plan promotions or stop replenishing 40-80% — healthy, watch the trend Above 90% at full price — unmet demand, increase replenishment How Azuvio helps Azuvio computes sell-through live per SKU × location and ties it to replenishment: it increases orders on fast movers and cuts slow ones, maximizing full-price sell-through. Frequently askedSell-through vs inventory turns?Sell-through relates to goods received in a period; inventory turns measure how many times average stock cycles in a year. Both describe speed, from different angles.What sell-through is 'good'?It depends on industry and season. Rule of thumb: high enough to avoid dead stock, but not so high you miss sales from stockouts. Where Azuvio fitsSoftware OMSSoftware WMSBusiness Intelligence Related termsInventory turnover — How many times stock is fully sold and replenished in a period — a measure of capital efficiency.Dead stock — Goods unsold for a long period that lock capital and space, with little prospect of selling at normal price.Overstock — Stock above the level demand requires, locking capital, taking space and risking becoming dead stock.GMROI (Gross Margin Return on Inventory) — The metric showing how many euros of gross margin you generate for each euro invested in inventory. Last updated: 2026-07-06