← Back to glossary Category: Logistică Fulfillment Quick answer: The complete order fulfilment process: pick → pack → ship → tracking → delivery → returns support. Key takeawaysOrder accuracy (% correct orders): >99%On-time shipping (% shipped within SLA): >97%First-attempt delivery (delivered first try): >85%Cost per order: €4-12 in CEE for a standard parcelReturn rate: 5-25% (fashion ~25%, electronics ~8%, FMCG ~2%) Definition Fulfillment = the operational chain bringing an order from „accepted” to „satisfied customer”: pick (stock extraction), pack (packaging + invoice + AWB), ship (handoff to courier), tracking (visibility), deliver (customer receipt), reverse (returns). The 5 key fulfillment KPIs Order accuracy (% correct orders): >99% On-time shipping (% shipped within SLA): >97% First-attempt delivery (delivered first try): >85% Cost per order: €4-12 in CEE for a standard parcel Return rate: 5-25% (fashion ~25%, electronics ~8%, FMCG ~2%) E-commerce vs B2B fulfillment E-commerce: high volume, small parcel, individual delivery, frequent returns B2B: medium volume, pallet, scheduled delivery, rare returns but with chargeback exposure Frequently askedCan I do in-house fulfillment under 100 orders/day?Yes, with a light WMS and a courier account. Above 200/day a 3PL or dedicated operation becomes necessary. Where Azuvio fitsWMS E-commerce FulfillmentSoftware OMS Related terms3PL (Third-Party Logistics) — External logistics provider — runs warehouse + fulfillment + courier on behalf of its customers.WMS (Warehouse Management System) — The system orchestrating physical warehouse operations: receiving, putaway, picking, packing, shipping.OMS (Order Management System) — The system centralizing orders from every channel (EDI, online, phone, field agent) and orchestrating execution.Last-mile — The final delivery stage — from local DC to end customer. The most expensive segment. Last updated: 2026-07-17