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Category: Tehnologie · Acronym: MDM
MDM (Master Data Management)
Quick answer: The discipline of maintaining a single source of truth for key data: products, customers, suppliers, prices.
Key takeaways
- The same customer appears differently in CRM, ERP and WMS
- Mismatched product codes across systems
- Contradictory prices and units of measure
- Reporting made impossible by duplicate data
What MDM is
MDM (Master Data Management) is the set of processes and tools by which an organisation keeps master data consistent and correct across all systems: products, customers, suppliers, locations, prices. The goal is a single source of truth.
What problems it solves
The same customer appears differently in CRM, ERP and WMS
Mismatched product codes across systems
Contradictory prices and units of measure
Reporting made impossible by duplicate data
MDM vs PIM
PIM manages product data for selling (attributes, content); MDM is broader and covers all master entities (customers, suppliers, products) and their governance.
How Azuvio helps
Azuvio, as an operational layer between systems, helps align master data (products, partners, prices) through consistent mapping and syncing, reducing the duplicates and discrepancies that block automation.
Frequently asked
- Difference between MDM and PIM?
- PIM manages product data for selling (attributes, content, images); MDM is broader — it governs all master data (customers, suppliers, products, prices) for cross-system consistency.
- Why does master data matter for automation?
- Automation (EDI, integrations, portals) works only if systems 'talk' about the same entities. Inconsistent master data causes mapping errors and blocks automated flows.
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