A single pipeline for all orders, regardless of the source
Today, orders come from 5–10 different sources: EDI from major retailers, your own online store, marketplaces (eMAG, Amazon), B2B portals, field agents, phone, and email. Each channel has a different format, speed, and data structure. Azuvio OMS unifies them into a single pipeline: validation, stock allocation, shipping, invoicing, and payment collection—all from one screen, with automatic synchronization to your existing ERP and WMS.
Architecture diagram: order sources (EDI, eCommerce, marketplace, B2B, SFA) → Azuvio OMS (capture, validation, ATP, routing) → ERP (finance) + WMS (physical warehouse)
Order Sources
EDI · eCom · Marketplace · B2B · SFA · Phone
Azuvio OMS
Capture · Validation · ATP · Routing
ERP
SAP · Charisma · Senior · WinMentor
WMS
Picking · Packing · AWB
Proof & Experience
Built by people who have been doing order management since 2014
Live EDI with Carrefour, Kaufland, Mega Image since 2014. Below are representative scenarios based on typical Azuvio implementations.
Built by Azuvio
- 12+ years of order management experience—EDIconnect running since 2014
- 200+ active companies in FMCG distribution, retail, D2C, and industrial B2B
- R&D and support team in Romania, communication in your language
- Public API documentation (Postman), changelog & roadmap in every instance
Representative Scenarios
The figures below are aggregated from typical Azuvio implementations (FMCG distribution, multi-store retail, D2C). They do not represent a single client but illustrate the performance levels we observe 3–6 months after go-live.
Omnichannel FMCG Distributor
12,000 orders/month from 6 channels (EDI Carrefour/Kaufland, eMAG, online store, field agents, phone). Double data entry + invoicing errors.
OTIF improved from 87% → 96%. Order processing time: 14 min → 90 sec. Zero double data entry.
OTIF (87% → 96%)
+9 pp
Processing time/order
−93%
Unified channels
100%
D2C Brand with Retail Presence
Single stock pool contested by an online store, 4 major retailers, and 12 showrooms. Chronic overselling and retailer penalties.
ATP allocation with per-channel rules. Overselling eliminated. Retailer penalties reduced by 78%.
Overselling on critical channels
0
Retailer penalties
−78%
Time-to-live (Smart Layer over SAP)
4 weeks
Multi-Store Retailer + Online
Click & collect with incomplete information, inter-store transfers managed in Excel, and scattered supplier orders.
Single view of cross-store inventory. Click & collect with live reservation. Auto-generated supplier orders based on min/max stock levels.
Click & collect conversion
+34%
On-shelf stock-outs
−62%
Rollout to 18 stores
6 weeks
What Makes Azuvio OMS Different
6 Capabilities You Get from Day One
Omnichannel Order Capture
EDI, WooCommerce, Shopify, eMAG, B2B portal, phone, email, field agent SFA—all enter the same pipeline, with automatic mapping to your internal product catalog.
Live Stock Allocation & Availability
Real-time, multi-warehouse ATP (Available-to-Promise). Automated reservations, split orders, and backorder management. Stop promising what you don't have.
Configurable Routing & Priorities
Rules per customer, channel, or product: conflict resolution, major retailer prioritization, and optimal warehouse allocation. No more parallel spreadsheets.
Existing ERP + WMS Integration
Two-way REST API sync with SAP, Charisma, Senior, WinMentor, NetSuite, and Dynamics. Your WMS receives clean pick lists; your ERP receives ready-to-post invoices.
End-to-End Visibility
Track every order's status from capture to cash: validated, allocated, picking, AWB issued, delivered, invoiced, paid. Live executive dashboard.
Native EDI & e-Invoicing
EDIconnect has been running since 2014 with Carrefour, Kaufland, and Mega Image. Compatible with ANAF e-Factura. Orders, deliveries, and invoices—fully automated.
Standalone or Smart Layer—You Choose
Use OMS as a complete platform or as a layer over your existing ERP
Standalone
If you currently manage orders via email, WhatsApp, and shared spreadsheets, Azuvio OMS becomes your complete operational system. Your accountant can keep using Saga / Smart Bill / external accounting software—we'll send them clean data.
Best for companies with 3–50 users that don't have an ERP yet
Smart Layer
If you already have SAP, Charisma, Senior, or WinMentor, our OMS sits on top as an order orchestration layer. Your ERP remains the source of truth for inventory and finance; the OMS adds multi-channel capture, intelligent allocation, and end-to-end visibility.
Best for companies with 20+ users and a functional ERP
Native Connectors for All Order Sources
You don't have to change your existing stack. We integrate with everything.
EDI Carrefour / Kaufland / Mega Image
Native since 2014—orders, deliveries, invoices
WooCommerce + Merchant Pro
Native connector, stock & order sync
Shopify / Magento
Two-way REST API, no middleware required
eMAG Marketplace
Order import, status update, AWB sync
B2B Portal (direct clients)
Self-service, order placement, live balance
Field Agents (mobile SFA)
Offline-first ordering with per-customer stock & pricing
SAP / Charisma / Senior / WinMentor
Two-way ERP sync—inventory, prices, finance
Phone & email (manual entry)
Fast order entry, no double typing
Azuvio OMS vs. Alternatives
To be fair: each has a different scope
- Capability
- Azuvio OMS
- Manhattan / IBM Sterling
- Excel + email
Omnichannel capture (EDI + eCom + marketplace)
Native
Yes
No
EDI with local retailers (Carrefour, Kaufland)
Native (since 2014)
Custom dev
No
Local eCommerce connectors (WooCommerce, eMAG)
Native
Custom dev
No
Local ERP integration (Charisma, Senior, WinMentor)
Native
No
No
ANAF e-Invoicing
Compatible
Custom
Manual
Setup
2–6 weeks
6–18 months
Immediate (but not scalable)
Cost per user
20€ / month
€200+ / month
€0 (but with high hidden costs)
Local support (RO)
Yes, in Romanian
Limited
—
For mid-market distribution and retail in Romania, Azuvio OMS covers 95% of Manhattan's capabilities at 10% of the cost and 10% of the implementation time.
8 Order Sources, One Single Pipeline
No matter where the order comes from, it enters the same workflow. No double data entry, no intermediate spreadsheets.
Major Retailer EDI
Carrefour, Kaufland, Mega Image, Auchan, Lidl. Native ORDERS / DESADV / INVOIC since 2014.
Your Own Online Store
WooCommerce, Merchant Pro, Shopify, Magento. Two-way sync for stock, price, and order status.
eMAG Marketplace
Automatic order import, status updates, AWB sync. Native connector, no middleware required.
International Marketplaces
Amazon, Allegro, eBay via API connectors. Per-market catalogs and pricing.
B2B Portal for Direct Clients
Self-service with per-client pricing, live balance, and 24/7 order placement.
Field Agents (Mobile SFA)
Offline-first app with catalog, stock, and per-client pricing. Orders sync upon connection.
Phone & Email
Fast order entry with suggestions from history. Templates for the 80% of recurring orders.
Custom API (Enterprise Clients)
Public Postman docs, REST + webhooks. Integrate any external ERP, portal, or WMS.
OMS vs. ERP vs. WMS—Who Does What?
The three systems are complementary, not competitive. Azuvio OMS sits between your ERP and WMS, without replacing them.
- Capability
- OMS (Azuvio)
- ERP (SAP, Charisma, Senior)
- WMS (warehouse)
Order capture from EDI / eCom / marketplace
Yes—natively
Limited / custom dev
No
Cross-channel stock allocation & ATP
Yes—real-time
Value only
Only in own warehouse
Routing & priorities per channel / client
Yes—configurable
Custom dev
No
Invoicing & ANAF e-Invoicing
Sends to ERP
Yes—master data
No
Physical stock & picking / packing
Coordinates
Value only
Yes—master data
Accounting & tax reporting
No
Yes—master data
No
End-to-end order-to-cash visibility
Yes—single view
Partial
Warehouse only
Implementation time
2–6 weeks
6–24 months
3–9 months
The simple rule: The ERP is the financial brain, the WMS is the muscle in the warehouse, and the OMS is the nervous system connecting them to sales. You need all three—but Azuvio OMS lets you keep your current ERP and WMS.
Frequently Asked Questions about OMS
What is an OMS (Order Management System)?
An OMS is a system that centralizes orders from all sales channels (EDI, online store, marketplace, phone, email, agents) into a single pipeline, validates them, allocates inventory, sends them for execution (to a WMS/warehouse), and syncs invoicing with the ERP. Azuvio OMS does exactly this, with native connectors for the Romanian ecosystem.
What is the difference between an OMS, ERP, and WMS?
The ERP (e.g., SAP, Charisma, Senior, WinMentor) is the financial system—master for accounting, invoicing, and inventory value. The WMS manages the physical warehouse—picking, packing, locations. The OMS sits between them and orchestrates orders from multi-channel capture to invoicing: validation, allocation, routing, and end-to-end visibility. The three are complementary, not competitive.
Do I need an OMS if I already have an ERP?
Yes, if you sell across more than 2-3 channels (e.g., EDI + online store + marketplace). Classic ERPs aren't built for multi-channel order capture—you need a layer that unifies sources before they hit the ERP. Azuvio functions exactly as this layer (in Smart Layer mode).
Can I use Azuvio OMS without changing my current ERP?
Yes—that's what our Smart Layer mode is for. The OMS integrates via REST API with SAP, Charisma, Senior, WinMentor, NetSuite, and other ERPs. Your ERP remains the master for inventory and finance; the OMS adds multi-channel capture and order orchestration.
How does it integrate with my online store?
We have native connectors for WooCommerce, Merchant Pro, Shopify, and Magento. The sync is two-way: inventory and prices go from the OMS to the store, and orders come back to the OMS for processing. Typical setup takes 1–2 weeks per channel.
Do you work with marketplaces (eMAG, Amazon)?
Yes—eMAG is supported natively (order import, status updates, AWB sync). For Amazon, Allegro, and other international marketplaces, we use standard API connectors.
Does EDI with Carrefour and Kaufland work out-of-the-box?
Yes, since 2014. Our EDIconnect module runs natively with Carrefour, Kaufland, Mega Image, Auchan, and other major retailers—providing fully automated orders (ORDERS), dispatches (DESADV), and invoices (INVOIC).
How long does implementation take?
Standalone (no existing ERP): 2–3 weeks for the basic workflow. Smart Layer with ERP integration + 2–3 capture channels: 4–6 weeks. A 60-day assisted onboarding is included.
How much does an OMS cost?
Azuvio OMS starts at €12/user/month (Startup), €15 (Essential), €20 (Pro), and €28+ (Enterprise). 15-day free trial, no credit card, no long-term contract. EDI and marketplace connectors are billed separately based on volume. For comparison, enterprise solutions (Manhattan, IBM Sterling) start at €200+/user/month.
How do you manage stock allocation between channels?
We use real-time, multi-warehouse ATP (Available-to-Promise) with per-channel and per-customer rules. You can reserve dedicated stock for contracted retailers, prioritize marketplaces during peak hours, or split large orders across multiple warehouses—all configurable without code.
Does it integrate with SAP / Oracle / Microsoft Dynamics?
Yes. We have two-way REST API connectors for SAP Business One, SAP S/4HANA, Oracle NetSuite, Microsoft Dynamics 365, Charisma, Senior ERP, and WinMentor. Data exchange covers product catalogs, stock, prices, orders, invoices, and partners.
Is there an on-premise version or is it SaaS only?
Our default offering is SaaS on AWS (recommended for uptime, backups, and auto-scaling). For enterprise clients who explicitly require it, we also offer an on-premise version deployed on Kubernetes in their own infrastructure.
How Azuvio OMS Works—6 End-to-End Steps
From order capture to cash collection. Every step is automated and auditable.
Capture
The order enters the pipeline regardless of the source: EDI (ORDERS), online store API, eMAG connector, B2B portal, field agent SFA app, or phone/email form. It's automatically mapped to your internal catalog (product code, customer, contracted price).
Validation
Configurable rules per channel and customer: financial status (credit limit), balance, active pricing, blacklists, delivery address validation, and framework contract compliance. Problematic orders enter an exception handling queue, ensuring nothing gets lost.
ATP & Stock Allocation
Real-time, multi-warehouse Available-to-Promise. The algorithm allocates optimal stock (nearest warehouse, priority for contracted retailers, fresh-first for perishables) and reserves it instantly. Backorder management handles any stock shortfalls.
Routing & Orchestration
The order is automatically split or routed: drop-shipped from a supplier, transferred between warehouses, prioritized for marketplaces during peak hours, or cross-docked for major retailers. Rules are configurable without code.
Execution
A clean pick list is sent to the WMS (yours or Azuvio's), an AWB is auto-generated (Sameday, FAN, Cargus, DPD), and tracking is synced back to the source channel. The customer receives status updates automatically.
Invoicing & Collection
The invoice is sent automatically: ANAF e-Factura, EDI INVOIC for retailers, or PDF + email for direct clients. Data is synced to your ERP (or to the Azuvio finance module). Automatic reconciliation upon payment.
OMS Glossary—Terms You'll Hear
Order management vocabulary, explained simply.
OMS (Order Management System)
A system that orchestrates orders from multi-channel capture to invoicing. It doesn't replace the ERP or WMS; it connects them.
ATP (Available-to-Promise)
The real-time available inventory you can firmly promise to a customer, considering existing reservations, pending orders, and physical stock.
OTIF (On-Time In-Full)
The percentage of orders delivered on time and complete. A primary KPI in retailer relationships—falling below 95% often incurs penalties.
EDI (Electronic Data Interchange)
Structured exchange of documents between systems (ORDERS = order, DESADV = dispatch advice, INVOIC = invoice). Mandatory for Carrefour, Kaufland, Mega Image, Auchan.
Order capture
The process of receiving an order from its original source (EDI, online store, phone, marketplace) and entering it into the OMS pipeline.
Allocation rules
Configurable rules by which the OMS decides which warehouse to allocate stock from, in what order to process orders, and how to distribute limited inventory.
Backorder
An order you accept even without immediate stock—the OMS holds it in a queue and automatically releases it when the stock is replenished.
Split shipment
An order delivered from multiple warehouses or in multiple batches. The OMS generates separate AWBs and syncs the status back to the original source.
Drop-ship
The order ships directly from the supplier to the customer, bypassing your warehouse. The OMS orchestrates the transaction and syncs stock/invoices.
Cross-dock
Goods enter the warehouse and are shipped out to the retailer within hours, without being stored. Typical for fresh produce or promotional campaigns.
Order orchestration
The automated coordination of an order's flow between systems (OMS → WMS → ERP → e-Invoice) and partners (suppliers, couriers, retailers).
Fulfillment
The physical execution of an order—picking, packing, shipping. The OMS triggers fulfillment; the WMS executes it.
SKU (Stock Keeping Unit)
A unique code for a product variant (internal code). The OMS manages the mapping between your internal SKU and external codes (GTIN/EAN for EDI, SKU per marketplace).
Order-to-Cash (O2C)
The complete cycle from order receipt to cash collection. An essential KPI: the shorter and more automated it is, the healthier your cash flow.