Marketplace Connector eMAG, Amazon, Allegro — on request
Marketplace Connector • built on request
Marketplace Connector — sell on eMAG, Amazon, Allegro, eBay without double data entry
Connect your marketplace storefronts with your OMS and ERP. Orders captured automatically, stock synced, channel-specific pricing, e-invoices issued instantly, AWB returned into the marketplace. This is NOT an off-the-shelf module — we build and deploy it on request, tailored to your ERP and the marketplaces you sell on.
Request project evaluation
Talk to a specialist
- Connectable with eMAG, Amazon, Allegro, eBay, Etsy, Bol.com (list extends on demand)
- Delivered as a dedicated project — scoping in 5 days, first connection live in 4-8 weeks
- Built on top of Azuvio OMS + integration with your existing ERP (SAP, Charisma, Senior, WinMentor, SmartBill)
Marketplaces bring volume — but without a connector, they also bring operational chaos
Your team opens 4 tabs daily (eMAG Seller Center, Amazon Seller Central, Allegro, your own ERP) and transcribes orders. Stock breaks (you sell the same SKU on 3 channels at once), prices stay stale, invoices go out late, returns are tracked in Excel. Marketplace Connector eliminates the chaos: marketplaces become just another source channel in your OMS pipeline — orders flow in automatically, stock decrements in real time across channels, prices update via per-marketplace rules, the e-invoice hits ANAF SPV immediately, the AWB syncs back to the seller center. The connector is NOT a standard product with public pricing — we build it per client based on your marketplaces, ERP and specific flows (FBE, FBA, own fulfillment, dropship, multi-warehouse).
Marketplace Connector flow diagram: marketplaces (eMAG, Amazon, Allegro, eBay) → Connector + Azuvio OMS (order capture, stock sync, channel pricing, invoicing) → ERP + WMS (master stock, picking, accounting)
Marketplaces
eMAG · Amazon · Allegro · eBay · Etsy · Bol.com
Marketplace Connector + OMS
Order capture · Stock sync · Channel pricing · e-Invoice · AWB sync
ERP
Master stock · Invoicing · Accounting
WMS / Fulfillment
Picking · Packing · FBE/FBA · Courier
Status & approach
Connector built on request — based on Azuvio's marketplace integration experience
We don't sell an off-the-shelf module. We build the integration around your concrete need: specific marketplaces, ERP, FBE/FBA/dropship flows, volume, returns. The scenarios below show what such a connector can deliver — extrapolated from similar integration projects delivered by Azuvio.
What we draw on
- 12+ years of B2B & B2C integration experience — EDIconnect runs since 2014 with major retailers
- 200+ active companies on the Azuvio platform (OMS + WMS + EDI), many with eCom and marketplace channels
- R&D + support team in Romania — direct conversation in your language, no middlemen
- Free scoping per project (5 business days): we identify marketplaces, ERP, flows, volume and return a clear time/effort estimate
Projected scenarios (based on existing Azuvio patterns)
The figures below are representative scenarios, extrapolated from existing Azuvio implementations on comparable channels (own eCom, EDI retailers, OMS-ERP integrations). They do NOT represent a single client already using the module. We invite you to a scoping session to estimate results specific to your context.
FMCG brand selling on eMAG + Amazon DE
5,000 orders/month across 2 marketplaces, 2 operators retyping orders into the ERP. Frequent stock breaks, late invoicing, eMAG penalties for late shipment.
Connector eliminates manual retyping, stock synced every 5 min, e-invoice issued in <10 min, AWB returned automatically into the seller center. Penalties wiped.
Manual retyping
0
Marketplace operations
−2 FTE
Time to invoice
<10 min
Electronics distributor with FBE + own fulfillment
8,000 SKU catalog, half on FBE eMAG, half on own fulfillment. ERP stock and FBE stock drifted daily, orders got cancelled.
Connector reconciles FBE stock with the ERP daily, routes orders to the right source (FBE or own warehouse), prevents oversell.
Cancelled-due-to-stock orders
−92%
FBE/ERP reconciliation
100%
eMAG buy box (repricing)
+18%
Mid-market manufacturer on Amazon EU + Allegro PL
Wanted to enter Poland (Allegro) and DE/IT (Amazon). Internal team didn't know the APIs, outsourcing across 3 agencies was costly.
One connector with Azuvio OMS runs all channels. Allegro launch in 6 weeks, Amazon EU in 8. Internal team manages multi-channel from one dashboard.
Time-to-market per channel
6-8 wks
Single operational hub
1
Technical vendors
3→1
What an Azuvio Marketplace Connector does
6 capabilities, designed per client, delivered as a dedicated project
Automatic order capture (multi-marketplace)
New orders from eMAG, Amazon, Allegro, etc. pulled in under 5 min via API. Automatic validation (stock, price, shipping restrictions), routing into OMS, status synced back into the marketplace.
Cross-channel stock sync
Master stock from ERP/WMS syncs to all marketplaces at a configurable interval (5-15 min). Per-channel buffer rules (e.g. 10% FBE reserve), oversell prevention, low-stock alerts.
Per-channel pricing with automated rules
Different prices on eMAG vs Amazon vs own site, with rules (min margin, automatic repricer for buy box, time-bound promos). Full audit trail of price changes.
Catalog & content management
Publish/update products from your PIM to all marketplaces. Per-channel field mapping (eMAG attributes, Amazon ASIN, EAN), multi-language translations, multiple images.
Invoicing with e-Factura & SPV
Invoice generated automatically on shipment, sent to ANAF SPV (Romanian e-Invoice), XML downloadable in your portal. For Amazon EU/Allegro PL — invoicing per local tax rules (OSS, IOSS).
Returns, disputes, reporting
Marketplace returns land in your workflow, with reason and return label. Disputes (Amazon claims, eMAG complaints) reported in one place. Sales reports by channel and period.
Delivery models: Standalone or Smart Layer
Two delivery models, both built on request — pick based on what you already have
Standalone
If you already have a working ERP and don't want to change anything in your backend: the connector pulls marketplace orders and writes them straight into your ERP (SAP, Charisma, Senior, WinMentor, SmartBill) via API. Stock and pricing are read from the ERP and pushed to marketplaces. Simple, focused.
Companies with a solid ERP who just want to eliminate manual marketplace data entry
Smart Layer (with Azuvio OMS)
The connector plugs into Azuvio OMS: marketplace orders follow the same flow as orders from your own eCom, B2B portal, or EDI retailers — stock allocation (ATP), warehouse routing, invoicing, AWB. You gain cross-channel visibility, central repricer, unified reports, returns in the same workflow.
Companies selling omnichannel (marketplace + B2B + retail + eCom) who want one operational layer
Connectable marketplaces and systems
Indicative list — extended on request. Cost of integrating a new marketplace: part of scoping.
eMAG Marketplace (RO/BG/HU)
Official API: orders, stock, price, AWB, FBE reconciliation, invoicing
Amazon Seller (EU + US)
SP-API: FBA & FBM orders, inventory, pricing, returns, reports
Allegro (PL)
REST API: offers, orders, messaging, Smart!, Allegro Pay
eBay (global)
REST API: listings, orders, fulfillment, returns
Etsy / Bol.com / others
On-demand integration — effort estimated at scoping
SAP / Charisma / Senior / WinMentor
Order write-back into ERP, master stock/price read, invoice sync
Azuvio OMS (optional)
Smart Layer: orders flow through the full OMS + WMS + ATP + invoicing pipeline
Couriers (Sameday, FAN, Cargus, DPD, GLS, DHL, UPS)
AWB generated automatically, return synced back into the marketplace
Azuvio Marketplace Connector vs alternatives
Honest before scoping — each option has its place
- Capability
- Azuvio (on request)
- Generic SaaS connectors
- In-house dev
Adapted to your local RO ERP (Charisma, Senior, WinMentor)
Yes, native
Limited / no
Yes, but internal dev
Native e-Factura SPV
Yes
Rare
Must be built
Automated FBE reconciliation
Yes
Partial
Custom
Pricing rules + repricer
Yes, configurable
Yes
Custom
Cross-channel visibility with B2B portal + EDI + eCom
Yes (with Azuvio OMS)
No
Possible, but heavy dev
Local RO support + scoping in your language
Yes
Limited
Your own team
Commercial model
Dedicated project (free scoping)
Monthly SaaS per channel
Large internal investment
Time-to-live first marketplace
4-8 weeks
1-3 weeks (with limits)
3-9 months
New marketplace expansion
Yes (per scoping)
Only supported ones
Yes, another project
Azuvio Marketplace Connector isn't the cheapest option if you have a mainstream ERP and a single small marketplace. It becomes the best choice when you have a non-standard local ERP, sell on 2+ marketplaces, need e-Factura and want one partner for the whole commercial pipeline. We validate fit through a free scoping session before any commitment.
Who benefits most from an on-request Marketplace Connector
FMCG / Lifestyle brands on eMAG + Amazon
Omnichannel sales across 2-4 marketplaces, existing RO ERP (Charisma/SAP/Senior), volume of 1,000-20,000 orders/month. A dedicated connector beats hiring 2 operations FTEs.
Electronics / DIY / Hardware distributors with large catalogs
5,000-50,000 SKUs on marketplaces, FBE + own fulfillment mix. Automatic stock reconciliation + repricer = more buy box wins.
Romanian manufacturers entering new EU markets
Want to launch on Amazon DE/IT/FR or Allegro PL without hiring an internal team per channel. One connector, one dashboard, Romanian-language support.
8 operational flows covered
What typically lands in scope for a Marketplace Connector project
Product onboarding → marketplace
Automatic publishing from your PIM (or ERP), with per-marketplace attribute mapping, translations, multiple images, category-rule validation.
Order capture → OMS/ERP
Marketplace API polled every 5 min, order validation (stock, price, shipping restrictions), write into OMS or ERP, "accepted" status returned to marketplace.
Master stock sync → marketplaces
ERP/WMS stock published to all channels with rules (buffer, FBE allocations, multi-warehouse, dropship).
Pricing + automatic repricer
Per-channel rules (min margin, competitor price + X%, promos). For Amazon — aggressive repricer for buy box. Full audit log.
Picking & shipping
Order reaches your WMS (or Azuvio WMS), scanner picking, packing, courier AWB. "Shipped" status + AWB pushed back to the marketplace.
Invoicing with e-Factura SPV
Invoice generated at shipment, sent to ANAF SPV, XML available. For EU — OSS/IOSS per local tax rules.
Returns & disputes
Return opened in marketplace → lands in your workflow with reason, return label, refund. Disputes (Amazon claims, eMAG complaints) in one screen.
Multi-channel reports
Dashboard for sales by channel/period, ROI per marketplace, top sellers, conversion rate, stock turnover. Excel/PowerBI export.
Marketplace Connector vs own eCom vs EDI — what does each do?
Three complementary channels. All can coexist on the same Azuvio OMS backend.
- Capability
- Marketplace Connector
- Own eCom (Shopify, custom)
- Retailer EDI
Target audience
Marketplace consumer
Consumer on your brand
Large B2B retailers
Traffic & marketing
Marketplace brings traffic
You bring traffic (SEO/Ads)
Commercial contract with retailer
Margin
Small (marketplace fee 8-25%)
Large (full control)
Medium (negotiated with retailer)
Technical setup
Connector + marketplace API
eCom platform + integration
EDI + GLN + retailer certification
Typical volume in Romania
Medium-Large (eMAG)
Variable
Very large (Carrefour, Lidl, Kaufland)
Channel loss risk
Marketplace account suspension
You're in control
Retailer listing pull
Combinable with Azuvio OMS
Yes
Yes
Yes
Simple rule: marketplaces bring fast volume but cut margin and control; own eCom brings margin and brand but demands marketing investment; EDI plugs into large retailers via contract. The healthiest businesses run all three channels in parallel — and a single OMS gives you unified control across all of them.
FAQ about the on-request Marketplace Connector
Why don't you have a standard module with public pricing?
Because every project is different: marketplaces vary wildly (eMAG vs Amazon vs Allegro have totally different APIs and rules), ERPs vary (Charisma vs SAP vs SmartBill), flows vary (FBE vs own fulfillment vs dropship). A fixed price would either be too high for simple projects or insufficient for complex ones. We prefer free scoping + honest per-project estimates.
How long does a typical project take?
Scoping: 5 business days. First marketplace fully live (end-to-end: orders, stock, price, AWB, invoicing): 4-8 weeks, depending on ERP complexity and FBE flows. Each subsequent marketplace: 2-4 weeks extra. Onboarding & team training included.
Which marketplaces do you connect to?
eMAG (RO/BG/HU), Amazon Seller Central (EU + US), Allegro (PL), eBay (global), Etsy, Bol.com (NL/BE) — all have stable APIs. For smaller or local marketplaces (Cdiscount FR, OTTO DE, Wildberries) we estimate effort at scoping. We do NOT integrate marketplaces without an official API.
Which ERPs do you connect to?
All popular RO ERPs: SAP Business One & S/4HANA, Charisma ERP, Senior, WinMentor, SmartBill, Oblio, Saga, NeoManager. For custom ERPs — REST API or scheduled export/import. For external accounting firms — we export invoices in compatible formats.
Do you have a repricer for Amazon / eMAG buy box?
Yes, in scope for Smart Layer (with Azuvio OMS). Configurable rules: min margin, competitor price + X%, time-of-day adjustments. Full audit log per price change. For clients wanting just a repricer without a full connector — let's discuss separately.
Do you handle FBE eMAG / FBA Amazon?
Yes. We reconcile FBE/FBA stock daily against your ERP stock (for FBM/own fulfillment). Order routing to the correct source (FBE or own warehouse) with priority rules. We flag duplicate or lost inventory.
Is e-Factura SPV included?
Yes. Invoice is generated automatically at shipment, sent to ANAF SPV in standard XML format, downloadable in your portal. For Amazon EU / Allegro PL — we generate invoices per local tax rules (OSS/IOSS for distance B2C, local invoice for EU warehouses).
Who owns the code and the connector after implementation?
Azuvio. The connector is part of our platform, maintained and updated as marketplace APIs change (Amazon SP-API replaced MWS — the upgrade was transparent for our clients). You pay for the project + ongoing subscription (maintenance, API updates, support).
Is there an on-premise variant?
Default SaaS on AWS — recommended (uptime, scaling, daily Contabo backup). For enterprise clients explicitly requiring on-premise (sensitive data, compliance), we offer Kubernetes deployment on your infrastructure. Discussed at scoping.
What if a marketplace suspends my account?
The connector auto-detects (403/blocked response), notifies your team, pauses sync on that channel to avoid making things worse. Data on other channels remains untouched. We can NOT prevent suspension (depends on your commercial practices), but we make resuming sync after unblock quick.
How do I start?
Click "Request project evaluation" — we schedule a 30-45 min call (target marketplaces, existing ERP, volume, specific flows). In 5 business days we return a scoping document with a clear estimate of time, effort and cost. Decision is yours — scoping is free and no-commitment.
How we deliver a Marketplace Connector — 6 stages
From first conversation to go-live on the first marketplace.
Discovery call (30-45 min)
We learn your business: target marketplaces, ERP, flows (FBE, FBA, own fulfillment, dropship), monthly volume, concrete pain points. We identify mutual fit.
Scoping document (5 days)
We technically map every flow: marketplace API, ERP endpoints, stock/price rules, invoicing, returns. We return a document with flows, milestones, timeline and cost estimate.
Setup & integration
We connect the first marketplace + your ERP. Test environment with real data (catalog, prices), validation with your team. Repricer setup, stock rules, per-channel pricing.
UAT & team training
We test end-to-end flows (order → picking → AWB → invoice → return). We train your team on dashboard, reports, exception handling. User documentation in Romanian.
Go-live first marketplace
Controlled launch: 24/7 monitoring during the first week, fast hotfixes, dedicated support. Real orders flow through the connector — your operators only handle exceptions.
Marketplace expansion & optimization
Add marketplace 2, 3, etc. (2-4 weeks each). Repricer tuning, report expansion, PIM/PMI integration if relevant. Ongoing support + API updates.
When a dedicated Marketplace Connector makes sense — and when it doesn't
Honest before marketing. Not every business needs a custom connector.
You need a Marketplace Connector if...
- You sell on 2+ marketplaces (or planning to) and volume exceeds 500-1000 orders/month
- Your ERP has no native marketplace connector or only a very limited one
- Your team retypes orders manually or wastes time reconciling stock/price
- You want to enter new EU markets (Amazon DE, Allegro PL) without an internal tech team
- You need native e-Factura SPV (RO legislation)
- You sell via FBE / FBA and need stock reconciliation with your own ERP/WMS
You do NOT need a dedicated connector if...
- You sell on a single marketplace (eMAG) with small volume (<200/month) — Seller Center direct is fine
- You use a generic SaaS connector that already covers your needs (don't fix what works)
- You have your own eCom platform with a free marketplace plug-in that solves your problem
- You're only looking for a simple repricer without ERP integration — cheaper specialized tools exist
- You have no centralized ERP and don't want one — a connector needs master data somewhere
Marketplace Glossary — terms you'll hear at scoping
Marketplace eCommerce vocabulary in plain English.
Marketplace
Platform where 3P sellers sell to consumers under the platform's umbrella (eMAG, Amazon, Allegro, eBay). The marketplace controls traffic, payment, often shipping.
Seller Central / Seller Account
The vendor's admin panel in the marketplace (Amazon Seller Central, eMAG Marketplace Seller Portal). Where products, orders, stock, pricing are managed.
FBA (Fulfillment by Amazon)
Amazon holds stock in their warehouses and ships orders. You pay storage + fulfillment fees. Better buy box, smaller margin.
FBE (Fulfillment by eMAG)
eMAG equivalent: your stock sits in eMAG warehouses, they ship. Better marketing + buy box, commission for storage + fulfillment.
FBM (Fulfillment by Merchant)
You hold stock, you ship. More control, better margin, but stricter Seller Performance metrics (on-time delivery, defect rate).
Buy Box
On Amazon (and a similar form on eMAG): the winning offer shown at "Add to Cart". Winning the Buy Box = most sales. Algorithm based on price, shipping, seller rating, stock.
Repricer
Automatic tool that adjusts product prices based on competition, with rules (min margin, competitor price + X%). Essential for Buy Box wins in competitive categories.
ASIN
Amazon Standard Identification Number — Amazon's unique product code. Key identifier for catalog → Amazon sync.
EAN / GTIN / SKU
EAN = European Article Number (13-digit barcode). GTIN = Global Trade Item Number (umbrella). SKU = Stock Keeping Unit (your internal code). The connector maps between them.
MWS / SP-API
Marketplace Web Service (legacy) vs Selling Partner API (new) — Amazon's integration APIs. SP-API replaced MWS in 2022, the connector must run on SP-API.
OSS / IOSS
One-Stop Shop / Import One-Stop Shop — EU VAT schemes for cross-border B2C sales. The connector must correctly handle invoicing per OSS rules.
e-Factura / SPV
Romania's ANAF system for mandatory B2B e-invoicing. The connector automatically sends the invoice into SPV after shipment.
Polling vs Webhook
Polling = the connector asks the marketplace for data at intervals (e.g. 5 min). Webhook = the marketplace notifies the connector when something new happens (ideal, but not all marketplaces support it). The connector uses both.
Catalog feed / Listing
Publishing products to the marketplace. Each marketplace has its own rules (eMAG: attribute validation, Amazon: ASIN match or new listing, Allegro: kategoria + parametry).
Keep exploring
Relevant pages from the Azuvio ecosystem
Azuvio OMS
Order Management — the pipeline where marketplace orders land alongside B2B portal, EDI, eCom.
Azuvio B2B Portal
Self-service for direct customers (distributors, resellers, key accounts) — a channel complementary to marketplaces.
Azuvio EDI
Connection to major retailers (Carrefour, Lidl, Kaufland, Auchan) — another complementary channel.
Order entry calculator
Calculate the real cost of manual order transcription.
For CEO / Entrepreneurs
Why an omnichannel strategy needs a single operational layer.
ERP & systems integrations
Full list of native connectors.