EDI Software Romania — EDI Platform for Lidl, Kaufland…
EDIconnect • Since 2014 • Part of Azuvio
EDI Software for Romania — The EDI Platform for Retail Suppliers
Since 2014, EDIconnect has been connecting Romanian suppliers to Lidl, Kaufland, Carrefour, Auchan, Metro, Cora, Selgros, Profi, and Mega Image. Native ORDERS / DESADV / INVOIC / RECADV, validated GS1 / EAN, and integration with your existing ERP — or as a Standalone solution if you don't have one.
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- 12 years of EDI experience in Romania
- All major retailers natively supported
- ANAF e-Factura compliant
Why an EDI Platform Built for Romanian Retail Matters
EDI (Electronic Data Interchange) is no longer optional for suppliers delivering to major retail chains. Lidl, Kaufland, Carrefour, Auchan, Metro, and Cora require structured, GS1-validated ORDERS, DESADV, and INVOIC documents transmitted via VAN, AS2, or their portals (Carrefour's Galileo, Lidl's Mercury, Kaufland's SOL). EDIconnect handles all retailers from a single place, with pre-built mappings for each chain and connection to your ERP in just a few weeks.
EDI architecture diagram: supplier and ERP (SAP, Charisma, Senior, WinMentor) → EDIconnect (mapping ORDERS, DESADV, INVOIC, RECADV + GS1 validation) → VAN / AS2 / retail portals → Lidl, Kaufland, Carrefour, Auchan, Metro, Cora
Source (Supplier)
ERP · WMS · Excel · Manual Orders
EDIconnect
Mapping · GS1 Validation · Conversion · Audit · Retry
Transport
VAN · AS2 · SFTP · API · Retail Portal
Retailer
Lidl · Kaufland · Carrefour · Auchan · Metro · Cora
Proof & Experience
EDIconnect — 12 Years Connecting Romanian Suppliers to Major Retailers
Built in 2014, before EDI became mandatory. Today, it connects FMCG, HoReCa, and non-food suppliers to all major chains. Below are representative scenarios based on typical EDIconnect implementations.
Built by Azuvio
- EDIconnect since 2014 — 12 years connecting suppliers to Romanian retailers
- Native connections with Lidl, Kaufland, Carrefour, Auchan, Metro, Cora, Selgros, Profi, Mega Image, Penny
- Support for ORDERS, DESADV, INVOIC, RECADV, ORDRSP, INVRPT — EDIFACT and XML
- GS1 / GLN / GTIN / SSCC validated before transmission
- Native bridge to ANAF e-Factura — a single flow for retail and tax
- R&D and support team in Romania, 24/7 message monitoring with automatic retry
Representative Scenarios
The figures below are aggregated from typical EDIconnect implementations (FMCG suppliers, HoReCa producers, non-food distributors). They do not represent a single client but illustrate the results we see 3–6 months after go-live.
FMCG Supplier — 6 Retail Chains
Operators manually entering ORDERS from each retailer's portal, EAN code errors, delayed DESADVs, and receiving penalties.
Automated mapping across all 6 chains, GS1 validation before transmission. Operator time: 4h/day → 20 min/day. Receiving penalties: −85%.
EDI Operator Time
−92%
Receiving Penalties
−85%
EAN Code Accuracy
100%
HoReCa Producer — 12 Distributors
Orders from distributors via email/PDF, double data entry into the ERP, no visibility into delivery status and partner balances.
EDI connection with top 12 distributors, ORDERS directly in the ERP, INVOIC automatically generated upon billing. 70% reduction in administrative effort.
Administrative Effort
−70%
Rollout to 12 distributors
8 wks.
Lost Orders
0
Non-food Distributor — 4 DIY Chains
In-house ERP (Charisma) without an EDI module, custom mapping required per retailer, internal IT bogged down with maintenance.
EDIconnect as a Smart Layer on top of Charisma. Mappings are our maintenance task — freeing up the internal IT team for product-focused projects.
IT Effort on EDI Maintenance
−100%
Smart Layer Go-live
4 wks.
Message Uptime over 12 months
99.9%
What Makes EDIconnect Different
6 Capabilities You Get From Day One
Pre-built Mappings for Every Retailer
Lidl, Kaufland, Carrefour, Auchan, Metro, Cora, Selgros, Profi, Mega Image, Penny — mappings are part of the service. You send the order in a standard format; we deliver it as the retailer requires.
GS1 / GTIN / GLN Validation Before Transmission
We don’t send messages with incorrect EAN codes or non-existent GLNs. We perform a pre-flight validation and flag any issues before the retailer rejects the order.
All EDIFACT and XML Messages
ORDERS, ORDRSP, DESADV, RECADV, INVOIC, INVRPT, INSDES, REMADV — in EDIFACT D.96A / D.01B and cross-industry XML. We also support proprietary retail formats where necessary.
Flexible Transport: VAN, AS2, SFTP, API
Connection via VAN (Editel, Editrade), AS2 (Carrefour), SFTP (Kaufland, Lidl), REST API (Metro, Mega Image). You don't need to know the difference — we choose the right transport for each retailer.
Integrated ANAF e-Factura Bridge
Send the INVOIC to the retailer and the RO e-Factura to ANAF in a single flow. No Excel exports, no manual uploads to SPV — all your retail invoicing in one system.
24/7 Monitoring + Automatic Retry
Live dashboard with the status of every message (sent, acknowledged, rejected). Automatic retry on temporary errors. SMS/email alerts for messages blocked for > X hours.
Standalone or Smart Layer — You Choose
Two modes of operation, same powerful platform
Standalone
If an operator currently logs into Carrefour's Galileo, Lidl's Mercury, and Kaufland's SOL daily to manually enter orders, EDIconnect automates the entire flow. Orders arrive automatically in Excel or your ERP, eliminating the need for manual data entry.
Best for suppliers serving 1-10 retail chains without EDI today
Smart Layer
If you already have SAP, Charisma, Senior, WinMentor, or another ERP, EDIconnect acts as a communication layer with retailers. Your ERP remains the source of truth for inventory and billing; EDIconnect manages mappings and transport.
Best for suppliers with 20+ users and a functional ERP in place
10 Major Retailers Natively Connected — Zero Custom Mapping on Your End
Mappings are part of the service. You send standard, the retailer receives in their required format.
Lidl
ORDERS / DESADV / INVOIC via Mercury. SSCC on pallets. Compliant GS1-128 logistic labels.
Kaufland
Connection via SOL Kaufland. ORDERS, DESADV with batch and expiry date, INVOIC validated to prevent rejection.
Carrefour
Carrefour's Galileo with AS2 + portal. ORDRSP confirmation, DESADV with SSCC, INVOIC with e-Factura bridge.
Auchan
Classic EDIFACT + supplier portal. Support for multi-store ORDERS, DESADV to central warehouse or direct.
Metro
REST API + classic EDIFACT. Support for Cash & Carry per item/batch. Automatic INVOIC reconciliation.
Cora
Classic EDIFACT D.96A. Centralized ORDERS, per-store DESADV, consolidated INVOIC.
Selgros
EDI connection via VAN or SFTP. Support for ORDERS, DESADV with SSCC, INVOIC + RO e-Factura bridge.
Profi
Supplier portal + hybrid EDI. PIM product catalog with retailer approval. Per-store promotions.
Mega Image
Standard Ahold Delhaize EDI. Multi-format store ORDERS, DESADV with SSCC, INVOIC + RECADV.
Penny
REWE Group standard EDI. Centralized ORDERS, DESADV with batch/expiry, consolidated INVOIC per period.
Mega Image / Shop&Go
Dual-format support for central warehouse + convenience stores. Mappings updated with every standard change.
Other Retailers
We add new retailers on request. Mappings are part of the service, not a separate IT project.
Classic EDI vs. WebEDI vs. Cloud EDI (EDIconnect) — What's the Difference?
The three approaches solve different problems. EDIconnect is managed Cloud EDI, not just a technical transport layer.
- Capability
- EDIconnect (Cloud EDI)
- WebEDI (Browser Portal)
- Classic On-Premise EDI
Per-retailer mappings managed by the EDI provider
Yes — Natively
No — Manual in portal
No — Your IT team
Automatic integration with your ERP
Yes — Natively
No — copy/paste
Yes — but requires custom dev
Pre-flight GS1 / GTIN / GLN validation
Yes — Natively
Limited
Custom
Multi-protocol transport (VAN, AS2, SFTP, API)
Yes — Natively
HTTPS only
Yes — but requires custom config
24/7 monitoring + automatic retry
Yes — Natively
Manual
Custom
Mapping updates on retailer changes
Included in the service
You redo it
Your IT team redoes it
ANAF e-Factura Bridge
Yes — Natively
No
Custom
Setup Cost
Weeks, predictable
Zero — but daily manual work
6–12 month project
Recurring Cost
Per message / subscription
Hidden in operator time
License + IT maintenance
WebEDI is fine for one retailer and under 50 orders/month. Classic on-premise EDI only makes sense for corporations with dedicated IT. For everyone else, managed cloud EDI (EDIconnect) offers the best cost/value ratio.
Native Integrations with the ERPs You Already Use
We don't ask you to change your ERP. We integrate with it.
SAP Business One
Two-way EDI: ORDERS → SAP, DESADV / INVOIC from SAP → retailer
SAP S/4HANA
IDOC + REST API connector, support for all standard EDI documents
Charisma (TotalSoft)
Ready-made mappings, EDI orders land directly in Charisma
Senior ERP
Native connection, automatic synchronization of orders and invoices
WinMentor
Integration via controlled export/import. The operator stays within WinMentor
Oracle NetSuite
REST API + SuiteScript, mapping per subsidiary/account
Microsoft Dynamics 365
Standard connector + extensions for Romanian retail EDI
Saga / Smart Bill / Excel
Standalone — EDIconnect becomes your complete EDI system
EDIconnect vs. Classic EDI Competition
To be fair, each is good for its own scope
- Capability
- EDIconnect
- International EDI Providers
- On-premise EDI Solutions
Pre-built mappings for Romanian retail
Yes — for all
Partially — for German Lidl/Kaufland
No — your IT builds them
Romanian language support
Yes
EN / DE
Your team
ANAF e-Factura Bridge
Native
No
Custom
Pre-flight GS1 / EAN validation
Native
Yes — premium tier
Custom
Setup
2–6 weeks
3–6 months
6–18 months
Startup Cost
Predictable
High
Very high
Cost per message
Predictable
Per kilobyte transferred
Included in license
Retailer mapping maintenance
Included
Extra cost
Your IT team
Support for local RO ERPs (Charisma, Senior, WinMentor)
Native
No
Custom dev
Already happy with your international EDI provider? Stick with them. EDIconnect is the answer when you need your mappings for Lidl/Kaufland/Carrefour RO to just work, without hidden costs or months of waiting.
How EDIconnect Works — 6 Steps from Order to Cash
The complete EDI flow, automated and auditable end-to-end.
ORDERS received from the retailer
The retailer (Lidl / Kaufland / Carrefour etc.) issues an ORDERS message via VAN / AS2 / portal. EDIconnect receives it, validates it against GS1 standards, and converts it to your ERP's format.
ORDRSP — order confirmation
Your ERP confirms availability (quantities, price, deadline). EDIconnect generates an ORDRSP with full/partial acceptance or line-item rejection and sends it back automatically.
DESADV — dispatch advice with SSCC
During picking, we generate a DESADV with batch, expiry date, pallet SSCC, and compliant GS1-128 labels. The retailer receives the advice before the goods reach the ramp.
Receiving & RECADV
The retailer scans the SSCC, confirming the received quantity via RECADV. Discrepancies (shortages/surpluses) automatically enter reconciliation — no follow-up calls needed.
INVOIC — electronic retailer invoice
The invoice is sent as a structured EDIFACT INVOIC to the retailer, pre-validated against rejection (EAN code, contract price, commercial terms). Ready for payment from the start.
ANAF e-Factura + payment reconciliation
The same invoice is sent in parallel to ANAF's SPV as an RO e-Factura. Upon payment, EDIconnect automatically closes the loop and updates the partner balance.
When You Need EDIconnect — and When You Don't
Honesty before marketing. EDI solves a specific problem, not all problems.
You need EDIconnect if...
- You supply (or want to supply) to Lidl, Kaufland, Carrefour, Auchan, Metro, Cora, Selgros, Profi, Mega Image, or Penny
- You serve 2+ retailers and have a dedicated operator manually entering orders in portals
- You receive penalties for delayed DESADVs or incorrect EAN codes
- You have an ERP (SAP, Charisma, Senior, WinMentor) and want EDI orders directly in it, not via Excel
- You need to submit both ANAF e-Factura and retailer INVOIC and want a single flow
- You want monitoring and automatic retries, not finding out on a Saturday night that a message was rejected
You DON'T need EDIconnect if...
- You supply to a single retailer with < 20 orders/month — the retailer's portal might be enough
- You are a pure B2C eCommerce business (Shopify, WooCommerce) with no physical retail — other solutions are a better fit
- You only need ANAF e-Factura without retail EDI — there are specialized solutions just for SPV
- You only work directly with HoReCa (restaurants) without intermediary distributors — EDI is overkill
- You are looking for accounting or HR software — EDIconnect is not that (by design, Azuvio does not do accounting or HR)
Who Benefits Most
FMCG Suppliers to Major Retailers
Orders from all chains in one place. Receiving penalties down by 85%. Typical ROI in 2-4 months.
HoReCa & Non-food Producers
Orders from distributors via EDI, automatic INVOIC, e-Factura bridge. 70% reduction in administrative effort.
Multi-channel Distributors
EDI with DIY chains, suppliers, and sub-distributors in a single system. Internal IT is freed from mapping maintenance.
Frequently Asked Questions about EDI and EDIconnect
What is EDI (Electronic Data Interchange)?
EDI is the structured exchange of business documents between different IT systems, in a standard format (EDIFACT, XML, ANSI X12). In Romanian retail, EDI in practice means transmitting orders (ORDERS), dispatch advices (DESADV), and invoices (INVOIC) between suppliers and large chains, without manual keying.
How does EDI work in practice?
A retailer (e.g., Lidl) sends an ORDERS in EDIFACT format via their VAN, AS2, or portal. Your EDI system (EDIconnect) receives it, validates it against GS1 standards, converts it to your ERP's format, and delivers it. The same process applies to DESADV (dispatch advice), INVOIC (invoice), and RECADV (receiving advice). It is all automated, operator-free.
How do I connect to Lidl / Kaufland / Carrefour EDI?
Lidl uses the Mercury platform, Kaufland uses SOL Kaufland, and Carrefour uses Galileo + AS2. EDIconnect already has the mappings for all of them. You provide your supplier data (GLN, items, contract), and we set up the connection with the retailer. Typical timeline: 2-4 weeks per retailer for the first ones, then faster for the rest.
What's the difference between EDI and ANAF e-Factura?
EDI is the B2B exchange between a supplier and a retailer (with messages like ORDERS, DESADV, INVOIC, etc.). ANAF e-Factura is the Romanian fiscal requirement to submit invoices in XML UBL format to the SPV. They are different systems, but EDIconnect handles both in a single flow — an INVOIC to the retailer and the RO e-Factura to ANAF, in parallel.
Is the GS1 standard mandatory?
Yes, to supply to major retailers. GS1 involves EAN (GTIN) codes on products, GLN (Global Location Number) for delivery points, and SSCC (Serial Shipping Container Code) on pallets. EDIconnect validates these codes before transmission — if a GLN is missing or an EAN is wrong, we alert you before the retailer rejects the message.
How much does EDIconnect cost?
The base plan starts at 12€/user/month (Startup), 15€ Essential, 20€ Pro, 28€+ Enterprise. Retailer connectors and EDI message volume are priced separately and predictably — no monthly surprises. Setup with mappings for the first 2-3 retailers typically takes 2-6 weeks.
How long does an EDI implementation take?
Standalone (no ERP integration): first retailer in 2-4 weeks, then 1-2 weeks per additional retailer. Smart Layer with ERP integration: 4-8 weeks for the first complete flow, then quickly for the rest. Guided 60-day onboarding included (Day 1 → Week 1 → Month 1 → Month 2).
Does EDIconnect work with my current ERP?
Yes. We have native connectors for SAP Business One, SAP S/4HANA, Charisma, Senior ERP, WinMentor, Oracle NetSuite, and Microsoft Dynamics 365. For Saga / Smart Bill / Excel, the Standalone mode makes EDIconnect your complete EDI system.
What EDIFACT messages does EDIconnect support?
ORDERS (order), ORDRSP (order response), DESADV (dispatch advice), RECADV (receiving advice), INVOIC (invoice), INVRPT (inventory report), INSDES (instruction to dispatch), REMADV (remittance advice). EDIFACT D.96A and D.01B, plus XML cross-industry equivalents where needed.
Is there an on-premise version or only SaaS?
SaaS on AWS is the default (recommended for uptime, 24/7 monitoring, auto-retry, scaling). For enterprise clients who explicitly require it, we also offer an on-premise version deployed on Kubernetes in your own infrastructure. Retailer mappings are updated equally in both cases.
EDI Glossary — Terms You'll Hear
The EDI vocabulary, made simple.
EDI (Electronic Data Interchange)
The structured exchange of business documents between IT systems in a standard format. In Romanian retail: ORDERS, DESADV, and INVOIC between the supplier and the chain.
EDIFACT
The UN standard for EDI messages (UN/EDIFACT). Common versions: D.96A and D.01B. A text format with segments and separators.
ANSI X12
The American EDI standard, an alternative to EDIFACT. Used predominantly in the US, rarely in Europe.
ORDERS
The EDI order message from the retailer to the supplier. It contains items, quantities, contract price, and delivery details.
ORDRSP
The order response — the supplier's answer to an ORDERS message. Full, partial, or line-item rejection.
DESADV
Dispatch Advice. Contains batch details, expiry date, and SSCC for pallets. Sent before the goods arrive at the ramp.
RECADV
Receiving Advice from the retailer. It contains the quantities actually received and any differences from the DESADV.
INVOIC
Electronic invoice in EDIFACT format. Validated against rejection based on EAN code, contract price, and terms.
AS2 (Applicability Statement 2)
A secure transport protocol for EDI, encrypted with digital certificates. Used by Carrefour and other retailers.
VAN (Value Added Network)
A private, specialized EDI network (e.g., Editel, Editrade). It brokers messages between trading partners.
GS1
A global standards organization for identifying products (GTIN/EAN), locations (GLN), and logistic units (SSCC).
GLN (Global Location Number)
A unique global code for a physical or legal location (warehouse, store, office). Mandatory in retail EDI messages.
GTIN / EAN
Global Trade Item Number / European Article Number. The barcode on the product packaging.
SSCC (Serial Shipping Container Code)
A unique 18-character code on a transport pallet/carton. GS1-128 label. Mandatory for DESADV with major retailers.
MIG (Message Implementation Guideline)
A retailer's detailed technical specification on how they want to receive EDI messages (mandatory segments, field restrictions).
WebEDI
An EDI solution based on a web portal in a browser. Good for 1 retailer and low volumes. Requires daily manual operation.
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Use Cases & Verticals
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