Azuvio for CMOs
From impressions to real sales impact
Campaigns, leads and revenue — in one place. Compare channels by cost, volume and revenue generated.
As a CMO you need to prove ROI, not just traffic. Azuvio ties every campaign to real revenue, identifies the channels that perform and gives you end-to-end attribution without Google Sheets hacks.
Challenges for a modern CMO
Marketing isn't about isolated creativity anymore — it's about measurable impact.
Channel attribution is a black box
See exactly which campaigns bring leads that actually pay, not just clicks.
Marketing and sales fight over leads
Shared qualification, transparent scoring, clean handoff. Everyone speaks the same language.
ROI hard to prove to the board
Executive reports with cost per acquisition, payback period and revenue per channel.
Isolated campaigns, no business context
Campaigns run in context: stock, seasonality, delivery capacity.
Features for the CMO
Operational marketing, not marketing on slides.
End-to-end multi-touch attribution
From first click to payment. See the real revenue per campaign.
Shared qualification with sales
Transparent scoring, jointly-defined criteria, lossless handoff.
Marketing performance dashboard
CAC, LTV, payback, conversion — updated live, segmentable.
Business context for campaigns
See stock, delivery capacity and seasonality when planning campaigns.
Typical marketing impact
- +40% — Qualified leads that convert
- −25% — Average cost per acquisition
- Live — Campaign ROI instead of quarterly reports
- 100% — End-to-end revenue attribution
From impressions to demonstrable revenue
Modern marketing, integrated with the rest of the business.
1. Connect marketing sources
Ads, web, events, partners — all into one funnel.
2. Align with sales
Common definitions for lead, MQL, SQL, customer. Shared scoring.
3. Enable attribution
Multi-touch models calibrated to your business, not generic ones.
4. Optimise on revenue
Budget decisions based on real revenue, not impressions.