TransArt v2 (extension) + B2B Portal with AI upsell, configurator and lookbook (2026) TransArt v2 (extension) B2B Portal covers the basics (login, history, invoices). How the Smart Layer adds a configurator + AI upsell + lookbook + KAM automation for AOV +20-30%. Cosmin Boruz — EDI Specialist & Helpdesk Lead · 2026-12-21 · 11 min · B2B & Portal Why B2B Portals matter in 2026 B2B customers (distributors, retailers, restaurants, contractors) expect consumer-grade UX: 24/7 Self-service (orders, status, invoices, returns) Product configurator (variants, options, dependencies) AI Recommendations (cross-sell, upsell based on history) Digital Lookbook per season / segment Real-time tracking orders + AWB Companies WITHOUT a modern B2B Portal lose 20-40% of potential AOV and bury KAMs in routine tasks. What TransArt v2 (extension) offers natively for B2B TransArt v2 (extension) has a basic B2B portal: ✓ Customer login ✓ Order history + invoices ✓ Simple order placement ✓ Document downloads ✗ Complex product configurator ✗ AI upsell / cross-sell ✗ Digital lookbook ✗ KAM automation (alerts, follow-ups, dashboards) ✗ Contract pricing per customer / per volume B2B Portal Pro by Azuvio — the modern layers B2B Portal Pro runs on top of TransArt v2 (extension): 1. Product configurator Variants (size, color, finish, options) Dependencies (option A excludes option B) Real-time price calculation Stock availability validation 2. AI upsell / cross-sell Recommendations based on customer history + similar customers «Frequently bought together» «Customers like you also ordered» Upsell on complementary categories 3. Digital lookbook Visual catalogue per season / collection Segmentation per customer type (fashion, food, DIY) Direct add-to-cart from lookbook Typical conversion rate: 18-28% 4. KAM automation Dashboard per KAM (active customers, AOV, last order) Alerts (inactive for X days, AOV drop, returns) Follow-up automation (email + reminders) Frees up 60-70% of KAM time for key accounts 5. Contract pricing Custom pricing per customer / volume / season Automatic threshold discounts Approval rules per category manager B2B Portal Pro integration with TransArt v2 (extension) Read: products, prices, stocks, customers, order history from TransArt v2 (extension) Write: new orders → TransArt v2 (extension) as sales orders White-label UI with client branding Zero modifications in TransArt v2 (extension) Go-live: 6-10 weeks ROI for B2B Portal Pro on TransArt v2 (extension) For a distributor with 100-500 active B2B customers: AOV +20-30% (configurator + upsell + lookbook) Self-service 20% → 55-70% (frees up KAMs) Routine KAM time: -60% → refocus on key accounts Lookbook conversion: 18-28% B2B Portal Pro cost: ~45-90k€/year subscription Year 1 ROI: 5-8x Verdict The native TransArt v2 (extension) portal covers the basics. For AOV growth + KAM efficiency + modern UX, B2B Portal Pro by Azuvio is the pragmatic choice — without a rip-and-replace. See «OMS on TransArt v2 (extension)» or «Case study».