SoftPepper + B2B Portal + AI Forecasting: Scaling Wholesale Sales and Optimising Inventory
Retailers using SoftPepper who also sell B2B wholesale often lose revenue due to the lack of a modern Portal. Discover how to expand with a white-label B2B Portal + AI Forecasting Smart Layer.
Cosmin Boruz — EDI Specialist & Helpdesk Lead · 2026-09-30 · 10 min · Distribuție & Retail
Many SoftPepper Retailers Sell B2B Wholesale — But Lose Revenue in the Process
Specialised retailers (fashion, cosmetics, food, beverages, accessories) using SoftPepper often sell B2B wholesale to partner shops, restaurants, hotels, and franchises. Without a modern B2B Portal, these orders arrive via phone, email, or WhatsApp → leading to expensive call centres, stagnant AOV, and low NPS.
Furthermore, retailers with 5-15 stores often carry 12-20% excess stock on slow-moving SKUs (tying up tens of thousands of € in cash) due to the lack of AI Forecasting.
White-label B2B Portal Smart Layer
The Azuvio B2B Portal connects to SoftPepper to offer wholesale clients:
HD Catalogue with multiple images, videos, technical descriptions, and PDF sheets
Package Configurator (variants, bundles, options)
Self-service Ordering with favourites, recurring orders, and "copy previous order" features
Real-time Order Tracking: status updates + AWB numbers
AI Upsell: "customers like you also ordered..." + bundle suggestions
Invoice Self-service: downloads, reprints, and online return forms
Multi-location management per B2B client
White-label: your brand, your own domain
Typical Results:
B2B AOV +15-25%
Call centre time -40-60%
B2B Customer NPS +30-50 pts
New self-service orders activated +12-20%
Cost: €12-20k implementation + €6-10k/year SaaS.
AI Forecasting Smart Layer for Multi-Store Retail
Azuvio AI Forecasting trains ML models on SoftPepper history + external factors:
Seasonality detection (seasonal sales, Christmas, back-to-school)
Promo lift modelling (impact of campaigns)
Weather correlation (essential for HoReCa terraces + seasonal fashion retail)
Automated replenishment per SKU and store
Cannibalisation detection
What-if scenarios
Typical Results for Multi-Store Retail:
Excess stock -30-45% → €30-100k cash released
Stock-outs -50-70% → recovered sales of 2-5% of turnover
Optimised inter-store transfers (from central warehouse to high-velocity stores)
Cost: €15-25k implementation + €8-12k/year SaaS.
B2B Portal + AI Forecasting Bundle
Total cost: €27-45k implementation + €14-22k/year SaaS
Cumulative Year 1 benefits: €60-150k (B2B AOV + cash released + recovered sales)
ROI: 2.5-4x in Year 1, 5-8x in Years 2-3
Why This Isn't Done Natively in SoftPepper
Vendor focus remains on POS and back-office. ML forecasting and modern B2B Portals require separate expertise (data science, modern UX, mobile-first design). The Smart Layer model (Gartner Composable ERP) is a globally accepted architectural pattern.
See «Omnichannel Retailer Case Study» or our ROI calculator.