Pluriva ERP + Modern AI B2B Portal — From 4-6h/day KAM status calls to 75% self-service
Pluriva features a basic B2B portal. Azuvio offers a white-label B2B Portal with AI upsell, HD catalogue, Doc Hub, and KAM chat. ROI 8.5x in year 1 for a distributor with 120 B2B customers.
Bogdan Minoiu — Founder Azuvio · 2026-11-13 · 11 min · ERP & Operations
The B2B Portal issue on Pluriva
The Pluriva B2B Portal = text-based catalogue + simple orders + order status. 2018-style UX. Lacks AI personalisation, modern Doc Hub, integrated KAM chat, and AI upsell/cross-sell capabilities.
Results for a distributor with 120 active B2B customers (HORECA + traditional trade + mid-market retail):
60% of orders via email/phone (customers bypass the Pluriva portal).
KAMs spend 4-6h/day on status calls = €215,000/year in inefficient costs.
5-7% lost orders because customers cannot find products in the portal.
B2B NPS of 28, churn 14-20%.
Zero automated upsell — entirely dependent on KAM memory.
Azuvio B2B Portal integrated with Pluriva — 2026 features
1. Modern HD Catalogue:
1200×1200 images + zoom + 360° + product video.
Multi-criteria filters (brand, vertical, price, stock, promotions, expiry).
Semantic search (NLP, synonyms, typo-tolerant).
AI-personalised sorting per customer.
2. Live Personalised Pricing:
Pluriva pricing engine consumed live (client contracts, volume breaks, active promotions).
Transparent display of net + VAT + total.
One-year price history.
3. AI Upsell/Cross-sell/Bundle:
ML recommendations: "other similar customers also ordered...".
Bundle suggestions with automated discounts.
Expiry alerts (FEFO for products near SLED) with discounts.
Margin uplift target of +6-8% per order.
4. Quick-reorder Basket:
Repeat orders from the last 30/60/90 days with 1 click.
Order templates per location/season.
Wishlist saving.
5. Full-text Doc Hub:
Invoices, AWBs, contracts, quality certificates.
Full-text PDF search with OCR.
Bulk ZIP downloads.
Email/SMS notifications for new documents.
6. Integrated Multi-Courier tracking:
Live AWB status with SMS/WhatsApp notifications.
Estimated delivery time.
Customer-side rescheduling.
7. Per-customer KPI Dashboard:
YTD purchases vs target.
Top SKUs per category.
Outstanding invoices.
Promotion savings.
8. Integrated KAM Chat:
Live chat in the portal with the dedicated KAM.
Message history per customer.
Automatic escalation if the KAM is offline.
Integration with Pluriva
REST OData v4 + webhooks. Master data (customers, items, prices, stock) consumed live from Pluriva. Confirmed orders sent back to Pluriva for picking and invoicing. Zero customisations required in the Pluriva core.
Real Pilot Results (HORECA distributor, 120 B2B clients, €18M revenue)
Before (Basic Pluriva portal):
60% email/phone orders.
KAM 4-6h/day on status calls = €215k/year.
Lost orders 6% = €1.08M revenue lost.
NPS 28, churn 18%.
After (Pluriva + Azuvio B2B Portal, 6 months):
78% self-service orders via the portal.
KAMs redirected to new sales: +€148k/year revenue + €132k/year freed-up costs.
Recovered orders +5%: +€540k/year revenue × 14% margin = +€76k/year.
AI upsell +6.8% per order: +€1.224M/year revenue × 14% = +€171k/year.
Churn 18%→8.5% = +€1.080M/year revenue saved × 14% = +€151k/year.
NPS 62 (+34).
ROI of Azuvio B2B Portal over Pluriva
Year 1 Recurring Benefits: 132k + 76k + 171k + 151k = €530k/year (conservative 70% in Year 1 = €371k).
Cost: €32,000 implementation + €22,000/year SaaS.
Payback: ~1.8 months. Year 1 ROI: 6.9x.
Conclusion
Pluriva remains the System of Record for accounting, SFA, and stock. Azuvio B2B Portal transforms the basic portal into a modern AI-driven self-service channel that frees up KAMs and increases margins. See «OMS Pluriva».