MS Dynamics 365 BC + e-commerce (Shopify, Magento, eMAG, WooCommerce) — 2026
Sync products, stock, prices, and orders between D365 BC and e-commerce platforms. AppSource connectors vs. Smart Layer OMS for omnichannel operations.
Ionut Mihaescu — Full Stack Developer Azuvio · 2026-06-23 · 9 min · ERP & Integrations
Context
Distributors and manufacturers on D365 BC selling online (D2C + B2B + Marketplaces). BC offers a modern REST API and AppSource certified connectors.
Essential Workflows
1. Catalogue (ERP → Shop): Products, descriptions, images, attributes, categories.
2. Inventory (ERP → Shop): Availability per BC Location.
3. Pricing (ERP → Shop): BC Price Lists → Shop rules.
4. Orders (Shop → ERP): Real-time import, stock allocation, BC Sales Order generation.
5. Order Status (ERP → Shop): Picking, shipped, delivered.
AppSource Connectors per Platform
Shopify: ~€10-25k setup + €3-8k/year (certified connectors).
Magento: ~€12-30k setup + €4-10k/year.
WooCommerce: ~€6-15k setup (custom REST API) + support.
eMAG: Dedicated AppSource connector or custom development €8-20k.
Omnichannel Pitfalls
Under-stocking when selling across 3+ channels without per-channel reservations.
Promotion conflicts between BC Price Lists and shop-specific rules.
Product Variants (size, colour) — requires careful Item Variants BC mapping.
Returns — Return Order BC + shop workflows are rarely automated.
Marketplaces (eMAG, Amazon) — each has a different API structure.
Azuvio Smart Layer — Omnichannel OMS
Layered over D365 BC via REST API:
Multi-channel stock reservation with priority rules per channel.
Marketplace synchronisation (eMAG, local EU players) + global (Amazon, eBay).
Unified Dashboard for omnichannel sales visibility.
Centralised Returns with automated workflows.
Lightweight PIM for multi-channel attribute management.
Time-to-value: 5-8 weeks vs. 3-5 months for custom builds.
TCO Comparison (4-Channel Omnichannel)
AppSource Connectors × 4 + AppSource OMS: ~€70-120k Year 0 + €25-50k/year.
Azuvio Smart Layer OMS: €20-35k setup + €25-45k/year.
Savings of 35-50%.
See «D365 BC Limitations: When you need a Smart Layer».