Infor LN (Baan) + B2B Portal with AI upsell, configurator, and lookbook (2026) The Infor LN (Baan) B2B Portal covers the basics (login, history, invoices). Discover how the Smart Layer adds a product configurator + AI upsell + lookbook + KAM automation to increase AOV by 20-30%. Cosmin Boruz - EDI Specialist & Helpdesk Lead · 2026-12-21 · 11 min · B2B & Portal Why a B2B Portal matters in 2026 B2B customers (distributors, retailers, restaurants, contractors) expect consumer-grade UX: 24/7 Self-service (orders, status, invoices, returns) Product Configurator (variants, options, dependencies) AI Recommendations (cross-sell, upsell based on history) Digital Lookbook per season / segment Real-time Tracking for orders + AWB Companies without a modern B2B Portal lose 20-40% of potential AOV and overburden KAMs with routine tasks. What Infor LN (Baan) offers natively for B2B Infor LN (Baan) has a basic B2B portal: ✓ Client login ✓ Order history + invoices ✓ Simple order placement ✓ Document downloads ✗ Complex product configurator ✗ AI upsell / cross-sell ✗ Digital lookbook ✗ KAM automation (alerts, follow-ups, dashboards) ✗ Contract pricing per client / per volume Azuvio B2B Portal Pro - the modern layers B2B Portal Pro runs on top of Infor LN (Baan): 1. Product Configurator Variants (size, color, finish, options) Dependencies (option A blocks option B) Real-time price calculation Stock availability validation 2. AI upsell / cross-sell Recommendations based on customer history + similar customers "Frequently bought together" "Customers like you also ordered" Upsell on complementary categories 3. Digital Lookbook Visual catalog per season / collection Segmentation per customer type (fashion, food, DIY) Add-to-cart directly from the lookbook Typical conversion rate: 18-28% 4. KAM automation Dashboard per KAM (active customers, AOV, last order) Alerts (customer inactive for X days, AOV drop, returns) Follow-up automation (email + reminders) Frees up 60-70% of KAM time for key accounts 5. Contract pricing Custom pricing per client / volume / season Automatic discounts at thresholds Approval rules per category manager Integrating B2B Portal Pro with Infor LN (Baan) Read: products, prices, stocks, customers, order history from Infor LN (Baan) Write: new orders → Infor LN (Baan) as sales orders White-label UI matching the client's brand Zero modifications in Infor LN (Baan) Go-live: 6-10 weeks ROI of B2B Portal Pro on Infor LN (Baan) For a distributor with 100-500 active B2B customers: AOV +20-30% (configurator + upsell + lookbook) Self-service 20% → 55-70% (frees up KAMs) KAM time on routine tasks: -60% → refocus on key accounts Lookbook conversion: 18-28% B2B Portal Pro cost: ~€45-90k/year subscription Year 1 ROI: 5-8x Verdict The native Infor LN (Baan) portal covers the basics. For AOV growth + KAM efficiency + modern UX, Azuvio B2B Portal Pro is the pragmatic choice, without a rip-and-replace approach. See «OMS for Infor LN (Baan)» or «Case study».