CRIsoft ERP + B2B Portal with AI Upsell, Configurator, and Lookbook (2026) The CRIsoft ERP B2B Portal covers the basics (login, history, invoices). Discover how the Smart Layer adds a product configurator + AI upsell + lookbook + KAM automation to increase AOV by 20-30%. Cosmin Boruz — EDI Specialist & Helpdesk Lead · 2026-12-21 · 11 min · B2B & Portal Why the B2B Portal matters in 2026 B2B customers (distributors, retailers, restaurants, contractors) expect a consumer-grade UX: 24/7 Self-service (ordering, status, invoices, returns) Product Configurator (variants, options, dependencies) AI Recommendations (cross-sell, upsell based on history) Digital Lookbook per season / segment Real-time tracking for orders + AWB Companies that DO NOT have a modern B2B Portal lose 20-40% of potential AOV and burden KAMs with routine tasks. What CRIsoft ERP offers natively for B2B CRIsoft ERP provides a basic B2B portal: ✓ Customer login ✓ Order history + invoices ✓ Simple order placement ✓ Document downloads ✗ Complex product configurator ✗ AI upsell / cross-sell ✗ Digital lookbook ✗ KAM automation (alerts, follow-ups, dashboards) ✗ Contract pricing per customer / per volume B2B Portal Pro by Azuvio — The Modern Layers B2B Portal Pro runs on top of CRIsoft ERP: 1. Product Configurator Variants (size, colour, finish, options) Dependencies (option A excludes option B) Real-time price calculation Stock availability validation 2. AI upsell / cross-sell Recommendations based on customer history + similar customers «Frequently bought together» «Customers like you also ordered» Upsell across complementary categories 3. Digital Lookbook Visual catalogue per season / collection Segmentation by customer type (fashion, food, DIY) Add-to-cart directly from the lookbook Typical conversion rate: 18-28% 4. KAM automation Dashboard per KAM (active customers, AOV, last order) Alerts (customer inactive for X days, AOV drop, returns) Follow-up automation (email + reminder) Frees up 60-70% of KAM time for key accounts 5. Contract pricing Custom pricing per customer / volume / season Automatic discounts at thresholds Approval rules per category manager B2B Portal Pro Integration with CRIsoft ERP Read: products, prices, stock, customers, order history from CRIsoft ERP Write: new orders → CRIsoft ERP as sales orders White-label UI for client branding Zero modifications required in CRIsoft ERP Go-live: 6-10 weeks ROI for B2B Portal Pro on CRIsoft ERP For a distributor with 100-500 active B2B customers: AOV +20-30% (configurator + upsell + lookbook) Self-service 20% → 55-70% (freeing up KAMs) KAM routine time: -60% → refocus on key accounts Lookbook conversion: 18-28% B2B Portal Pro cost: ~€45-90k/year subscription Year 1 ROI: 5-8x Verdict The native CRIsoft ERP portal covers the basics. For AOV growth + KAM efficiency + modern UX, B2B Portal Pro by Azuvio is the pragmatic choice — without a rip-and-replace. See «OMS for CRIsoft ERP» or the «Case study».