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Case study

Case study — FMCG Distributor with WizPro + Azuvio Smart Layer, 3-year transformation (representative 2026 scenario)

Mid-market EU FMCG distributor, 12 EDI retailers, 35 field agents, 4 e-commerce platforms. WizPro core + Smart Layer = chargebacks -82%, agent visits +55%, 28x ROI in Year 1.

Mihai Istrati — CTO Azuvio · 2026-05-25 · 11 min · ERP & Integrations

Disclaimer

Representative case study, based on patterns observed in mid-market FMCG distributors using WizPro + Azuvio Smart Layer. Figures are indicative, not official reporting for a specific client.

Company Profile

Industry: FMCG distribution (food + non-food)

Turnover: ~€85M/year

Employees: ~280 (including 35 field agents)

Locations: HQ + 4 regional warehouses

Channels: 12 EDI retailers (Carrefour, Kaufland, Auchan, Lidl, Profi, Mega Image, Penny + regional chains) + 4 e-commerce platforms (B2C site + B2B portal + Shopify for premium line + marketplace) + traditional trade (4,500 points of sale via 35 agents)

ERP: WizPro since 2018 (80 active users)

Challenges before Smart Layer

1. Retailer chargebacks: ~€280k/year (incorrect DESADV, uncommunicated partial deliveries, discrepant INVOIC).

2. New retailer onboarding: 5-7 weeks of development, commercial bottleneck.

3. Field agents: WizPro SFA module usage <30%, orders via phone, ~3 visits/day/agent.

4. E-commerce: ~4% oversell rate (10-min inventory sync lag), channel conflicts.

5. Stock-outs: ~12% on peak seasonal SKUs; overstock ~18% on slow-moving SKUs.

6. CFO Reporting: Weekly manual Excel consolidation, 3-5 day lag.

The Solution: WizPro core + Azuvio Smart Layer

Strategic Decision: Keep WizPro as the accounting source + core ERP (it works, the team knows it), add Smart Layer for missing capabilities.

Azuvio Smart Layer modules implemented (8 months):

1. EDIconnect — 12 retailers (pre-configured mapping, rapid onboarding)

2. OMS — orchestration for 4 e-commerce channels + retail + traditional, real-time cross-channel inventory

3. Modern SFA — 35 agents, full offline mode, shelf photos, geolocation, live commissions

4. B2B Portal — for 1,200 active B2B customers, self-service ordering + reordering

5. AI Forecasting — automated reordering for 850 peak SKUs

6. Real-time BI — CFO + Ops dashboard, drill-down per channel/retailer/agent

Results after 12 months

Retailer chargebacks: €280k → €52k (-82%) via EDIconnect with smart retry + auto-reconciliation.

New retailer onboarding: 5-7 weeks → 10-14 days (3 new retailers added in Year 1).

Field agent visits: 3/day → 4.7/day (+55%) via modern SFA. Captured orders +38%.

E-commerce oversell: 4% → 0.3% via OMS with real-time inventory. E-commerce sales +22% (more active channels without conflict).

Peak SKU stock-outs: 12% → 3% via AI Forecasting. Slow SKU overstock: 18% → 9%.

B2B Portal: 1,200 active customers, 42% of orders now self-service. Customer service team freed 5 FTEs.

CFO Reporting: 3-5 day lag → real-time, weekly data-driven decisions.

Financial Impact Year 1

Operational Gains:

Avoided chargebacks: +€228,000

Additional e-commerce sales: +€1,870,000 (revenue) × 8% margin = +€149,600

Additional traditional trade sales: +€1,200,000 × 12% margin = +€144,000

Avoided stock-outs: +€320,000 recovered margin

Reduced overstock: -€180,000 working capital freed × 8% cost of capital = +€14,400/year + €180k cash

B2B Portal: 5 FTEs × €25,000/year = +€125,000

AI Forecasting: -€180,000/year recurrent overstock + +€320,000/year avoided stock-outs

Total annual impact: ~€1,180,000 (cumulative margin + efficiency)

Smart Layer Cost

8-month setup: €35,000

Annual subscription: ~€75,000/year (all modules)

Year 1 TCO: ~€110,000

Year 1 ROI: ~€1,180,000 / €110,000 = ~10.7x net (or ~28x gross if counting only chargeback savings + new sales vs pure subscription cost).

Comparison with migration to SAP B1

The company evaluated migrating to SAP B1 as an alternative. Estimate:

5-year SAP B1 TCO: ~€750,000

Implementation time: 12-15 months

Risk: 35-40% budget overshoot typical for mid-market implementations

Operational benefits: still faced blind spots (omnichannel, extensive EDI, modern SFA) — SAP B1 does not solve these natively

Decision: WizPro + Smart Layer = ~€480,000 5-year total TCO, vs ~€750,000 for SAP B1 migration + still needing a Smart Layer on top.

Total 5-year savings vs migration: ~€270,000 + zero operational risk + go-live in 8 months vs 12-15.

Lessons Learned

1. Don't migrate if your core ERP works. Your real problems are likely operational, not accounting-related.

2. Smart Layer delivers value in months, not years. First visible benefits at month 3 (EDI chargebacks), full stability at month 8.

3. Agent adoption is key to SFA. Consumer-grade UX + live commissions = 90%+ voluntary adoption.

4. The CFO wants real-time, not weekly Excels. Live BI = weekly, not monthly, decisions.

5. WizPro + Smart Layer = a mature mid-market stack. Recommended for similar companies with 50-300 users.

Conclusion

Demonstrated Doctrine: WizPro remains the core ERP (accounting, invoicing, physical stock). Azuvio Smart Layer adds the modern operational layers (omnichannel, EDI, SFA, B2B portal, AI, BI). Result: 10x Year 1 ROI, no migration risk, 8-month go-live.