Case study: FMCG distributor 130 FTEs — ASiS + Azuvio Smart Layer (7.6x ROI)
Representative scenario for an EU FMCG distributor (4 warehouses, 35 field agents, 10 marketplaces, 8 retail chains). How they unlocked €580k cash + 7.6x ROI in Year 1 with Smart Layer.
Ionut Mihaescu — Full Stack Developer Azuvio · 2026-11-28 · 12 min · ERP & Integrations
Context (representative scenario)
FMCG distributor (food + beverages + non-food). 4 warehouses (București, Cluj, Iași, Timișoara) + 35 field agents + 10 marketplace channels + 8 retail chains (Carrefour, Kaufland, Lidl, Mega Image, Auchan, Profi, Selgros, Metro). 130 employees. Turnover €38M.
Core ERP: ASiS ERP (Distribution + WMS + CRM + Finance)
In use since 2018. Strong in accounting, distribution, multi-warehouse WMS, light MRP. However, 6 critical blind spots were identified (see the article "ASiS Limitations").
Measured problems (baseline)
Marketplace cancel rate: 6.2% (€340k loss/year + 2 account suspensions)
Seasonal dead stock: €980k (lacking AI forecasting per SKU × warehouse × week)
Wholesale KAMs: 4 agents spending 68% of time on routine orders = €220k hidden cost/year
E-invoicing (ANAF - Romanian tax authority) rejections: 3.8% → 12h/week spent on corrections
SAF-T D406 reporting: 28h/month spent on mapping + cross-checking
EDI for Lidl + Auchan: custom dev backlog of 8 months at ASSECO
Suboptimal multi-courier transport costs: €380k/year
The Solution: Azuvio Smart Layer on top of ASiS
Activated modules (6-month go-live):
1. Marketplace OMS real-time (10 channels)
2. B2B Portal Pro with AI upsell + configurator
3. AI Forecasting per SKU × warehouse × week
4. EDIconnect pre-built (Lidl, Auchan, Metro, Selgros)
5. Compliance Hub (semantic e-invoicing + SAF-T reconciler)
6. Multi-Courier Orchestrator (Cargus + DPD + FAN + Sameday + GLS)
Measured results (Year 1)
Marketplace cancel rate: 6.2% → 0.4% (+€310k recovery)
Dead stock: €980k → €400k (€580k cash unlock)
KAM time on routine: -64% → 2 KAMs refocused on key accounts (+€140k margin)
E-invoicing rejections: 3.8% → 0.3% (-11h/week effort)
SAF-T: 28h/month → 3h/month (€17k/year saving)
Time-to-onboard new EDI: 6 months → 5 weeks (Lidl RO live in 34 days)
Transport costs: -19% (€72k/year saving)
Investment
Smart Layer (6 modules): ~€158k Year 0 + €56k/year maintenance.
Measured benefit Year 1: ~€1.21M.
ROI Year 1: 7.6x. Payback: 1.6 months.
Proven Doctrine
ASiS remains the enterprise System of Record (IFRS accounting + FMCG distribution + multi-warehouse WMS + CRM + HR). Azuvio Smart Layer adds the missing enterprise layers (OMS, B2B AI, AI forecasting, Top 30 EDI, semantic compliance, multi-courier) without touching the ASiS core. The ERP vendor ASSECO is retained, migration risk is zero, 6-month go-live, TTV 10x faster than a new ASiS custom project.
Disclaimer: Representative scenario based on real patterns from the Azuvio database. Exact figures vary per client.
See "ASiS Limitations" or calculate your scenario.